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Multi-behavior migration recommendation method based on deep learning

A recommendation method and deep learning technology, applied in the field of data mining and recommendation, can solve the problems of inability to dig deep into the deep features of users and items, lack of explicit feedback information, poor recommendation effect, etc., to achieve strong generalization ability and solve data problems Sparsity problem, the effect of solving data sparsity problem

Active Publication Date: 2020-03-24
NANJING UNIV OF POSTS & TELECOMM
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AI Technical Summary

Problems solved by technology

[0004] At present, most recommendation systems focus on the analysis and mining of explicit feedback information, and capture the shallow relationship between users and items through matrix decomposition and other methods, but cannot dig deep into the deep features of users and items. Lack of information will lead to data sparsity problems, resulting in poor recommendation effect

Method used

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  • Multi-behavior migration recommendation method based on deep learning
  • Multi-behavior migration recommendation method based on deep learning
  • Multi-behavior migration recommendation method based on deep learning

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Embodiment Construction

[0032] The present invention will be described in further detail below in conjunction with the accompanying drawings. Based on various implicit behavior feedback information of users and items in the recommendation system, the present invention mines rich source behavior information and migrates it to relatively sparse target behavior, models user preferences, and solves the problem of data sparsity. Such as figure 1 Shown, the present invention specifically comprises the following steps:

[0033] Step 1: Obtain various implicit feedback data sets of users and process them.

[0034] (1) Obtain target user and item data from e-commerce websites, where the methods of obtaining data include web crawlers or cooperation methods. The obtained data is cleaned to extract implicit feedback data, wherein the implicit feedback data set mainly includes click data, data added to shopping cart, favorite data and purchase data. According to the user behavior data set, the triplet is forme...

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Abstract

The invention discloses a multi-behavior migration recommendation method based on deep learning, and the method comprises the steps: firstly obtaining and processing a plurality of implicit feedback data sets of a user; constructing a base network Gb and a plurality of behavior networks G (k), and learning low-dimensional embedded representations of users and article nodes in each network by usinga network representation learning method; then, based on different influence of multiple implicit behavior feedbacks of the user on user preference modeling, using an attention mechanism for automatically learning the weight of each behavior, and acquiring fused low-dimensional embedded representation of the user and the object finally, naturally splicing and sending low-dimensional embedding vectors of the user and the articles and to a full-connection embedding layer, adopting and feeding back a preference learning method based on a deep neural network to a feedforward neural network witha hidden layer, wherein the preference of the user for articles is learned on an output layer. The method can better capture the preference of the user and realize personalized recommendation, and has the advantages of high recommendation accuracy, strong generalization ability, easiness in realization and the like.

Description

technical field [0001] The invention belongs to the technical field of data mining and recommendation, and in particular relates to a multi-behavior migration recommendation method based on deep learning. Background technique [0002] With the explosive growth of information and content on the Internet, human society has entered an era of "information overload". It is difficult for people to quickly and efficiently find the content or items they need, so the recommendation system came into being. The core of the recommendation system is the recommendation algorithm, which helps users find interesting items from massive data by mining the relationship between users and items, and generates a personalized recommendation list. The traditional recommendation methods mainly include collaborative filtering method, content-based recommendation method and hybrid recommendation method, in which the collaborative filtering method uses the user's historical behavior records to recomme...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06N3/08
CPCG06Q30/0631G06N3/08
Inventor 陈可佳张慧
Owner NANJING UNIV OF POSTS & TELECOMM
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