The invention discloses a new Chinese style clothes matching
system and method based on virtual fitting and style matching, and belongs to the field of e-commerce. User basic data, behavior data, feedback data and current purchased
single item information are obtained based on an e-commerce platform; mapping the clothing wearing scene space, evaluating the wearing scene corresponding to the user, screening out a new Chinese style clothing candidate set meeting the scene requirement of the user from a business platform commodity
library, generating a matching effect of purchased single items and candidate single items based on virtual fitting, performing matching evaluation on the purchased single items and the candidate single items, and obtaining a matching result of the purchased single items and the candidate single items. According to the method and the device, on the basis of historical behaviors and evaluation feedback data of the user, attention key points of the user on clothing attributes are evaluated, comprehensive scoring is carried out on candidate single items on the basis of a wearing scene, matching evaluation and attention key
point evaluation of the user, recommendation is carried out according to comprehensive scores, and matching coordination and user decision accuracy are improved.