Digital Advertising System

a digital advertising and system technology, applied in the field of digital advertising systems, can solve the problem of not being able to determine the effectiveness of ad conten

Inactive Publication Date: 2014-05-01
TAHOE RES LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Currently there is no way to determine the effectiveness of the ad content.
One of the main challenges in the digital signage industry has been providing digital signage operators with some clear return on investment (ROI) data.

Method used

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  • Digital Advertising System
  • Digital Advertising System
  • Digital Advertising System

Examples

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Embodiment Construction

[0014]Anonymous Video Analytics (AVA) is a passive and automated audience or viewer measurement technology designed for digital signage networks that can be used to provide digital signage operators with quantitative viewership information and return on investment (ROI) data. Embodiments of the present invention are based on the concept of using AVA data and data mining techniques to achieve targeted advertising, which can be used to measure and improve the advertising ROI of a digital sign. Additionally, by correlating AVA viewership information with point-of-sale (POS) data, embodiments can also be used to establish a link between the response time to an advertisement by a certain demographic group and the effect on the sale of the advertised product.

[0015]Embodiments of the present invention make use of anonymous video analytics (AVA) in displaying advertising on a digital display device. By equipping digital signs with a sensor, such as one or more front-facing cameras proximate...

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Abstract

A digital advertising system includes an advertisements module that provides a number of digital advertisements for display on a digital display device. A digital al sign module including the digital display device displays digital advertisements provided by the advertisements module, and captures video analytics data relating to previous viewers of the digital advertisements displayed by the digital sign module. A data mining module retrieves the video analytics data from the digital sign module and generates trained advertising models based thereon using a data mining algorithm. A content management system module coupled to the advertisements module and the data mining module receives the digital advertisements and the trained advertising models and generates a subset of the advertisements for display based on the trained advertising models.

Description

CROSS-REFERENCE TO RELATED APPLICATION[0001]This application claims priority to Indian Patent Application No. 2646 / DEL / 2011 filed on Sep. 13, 2011, entitled “Intelligent Advertising Framework System”, the disclosure of which is incorporated herein by reference in its entirety for all purposes.FIELD OF THE INVENTION[0002]Embodiments of the invention relate to a system for selecting advertising to be displayed on a digital display device based on video analytics.BACKGROUND OF THE INVENTION[0003]Digital signage is the term that is often used to describe the use of an electronic display device, such as a Liquid Crystal Display (LCD), Light Emitting Diode (LED) display, plasma display, or a projected display to show news, advertisements, local announcements, and other multimedia content in public venues such as restaurants or shopping malls. In recent years, the digital signage industry has experienced tremendous growth, and it is now only second to the Internet advertising industry in t...

Claims

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Application Information

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Patent Type & Authority Applications(United States)
IPC IPC(8): G06Q30/02G06N20/00
CPCG06Q30/02G06Q30/0269G06Q30/0277G06N20/00G06F16/26G06Q20/20G06Q30/0244G06Q30/0251
Inventor KUZAMA, ANDREWVRABETE, BRADADDICAM, SANJAYMALIK, SHAZADRANJAN, ABHISHEKPHADNIS, SHWETATIAN, FENGZHANCHIRANJEEVI, KUNAPAREDDY
Owner TAHOE RES LTD
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