A method of digital good placement in a dynamic, real time environment
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A real-time environment and dynamic technology, applied in business, data processing applications, instruments, etc., can solve the problem of not allowing buyers and sellers to share information and sharing with each other or with the network
Inactive Publication Date: 2008-06-25
GOVERNING DYNAMICS LLC
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Existing networks and systems currently available do not allow buyers and sellers to share information with each other or with the network
Also, networks such as GOOGLE do not share any information with buyers and / or sellers
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[0052] Different legal and pricing structures for advertising exist around the world. Accordingly, the present invention provides a system and method for enabling the placement of digital goods, and in particular embodiments, a global advertising media space. In accordance with the present invention, a web matching engine manages the system to control the type of content and prices offered to advertisers while matching the content to constraints that may be imposed by the seller. Here, geographic segmentation of advertising media and markets allows for market-by-market advertising placement and budget management.
[0053] Many advertising agencies provide the functionality to select, contract, and pay for media purchased from multiple sources. This agency serves to aggregate multiple clients and has a single interface and payment source for sellers of advertising space. The web matching engine of the present invention operates to eliminate the need for advertising agencies. ...
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Abstract
A method and system for advertising selection, placement management, payment and delivery in a dynamic, real-time environment wherein the production, listing, procurement, payment, real time management, re-allocation and financial settlement of all types of digital advertising mediums, with optional automated delivery for advertisement and messaging for such ads is performed. The planning, purchasing, delivery and payment for on-line and traditional media advertising is automated, standardized and tracked across multiple mediums, such as TV, Internet, satellite, radio, wireless telephone, outdoor screens, and other digital mediums that display dynamic content. As a result, transparency and discovery of price, performance and availability segmented by specific markets and customer profiles for specific products is achieved. A buyer / seller real time feedback is provided to allow both buyers and sellers to dynamically change existing ads, ad space, prices, etc, in a real time environment based on real time sale / conversion feedback.
Description
[0001] Cross References to Related Applications [0002] This application claims priority to US Provisional Application No. 60 / 674,703, filed April 26, 2005. technical field [0003] The present invention relates to real-time delivery of digital goods in a commercial environment. More specifically, the present invention relates to a method and system for selection, placement management, payment and delivery of digital goods, including advertising media space, in a dynamic, real-time environment. Background technique [0004] In traditional advertising structures, advertisers hire agencies to plan advertising strategies, create content and secure media spaces based on expected demographics and other parameters. Many media companies employ media representation to expand their geographic sales reach and customer base. Here, the deal needs to be finalized before the actual ad can be delivered and played. Current advertising media transaction processing has several inefficienc...
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Application Information
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