The invention provides an advertisement loading method used for a mobile terminal. The method includes that A, the mobile terminal starts a first session and sends an advertisement request to a server through the first session, B, the server pushes the advertisements on the Nth page of an advertisement list to the mobile terminal to be displayed and loads the advertisements on the (N+1)th page to a first cache area of the mobile terminal, wherein N is a positive integer and N+1 is smaller than or equal to the number of advertisement pages of the advertisement list of the server, C, the mobile terminal starts a second session and sends out an advertisement request to the server through the second session, and D, the server load the advertisements on the Nth page to a second cache area of the mobile terminal through the second session. Due to the advertisement loading method, the loading and presentation speed of the advertisements on the mobile terminal is fast, the page is smooth, and the requirement for network transmission speed is low, and thus the experience effect of advertisement browsing by a user through the mobile terminal is promoted.