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User behavior data analysis method and device

A data analysis and user technology, applied in the Internet field, can solve problems such as unfavorable advertising precision placement, achieve the best advertising effect, and improve the accuracy of the effect.

Inactive Publication Date: 2011-06-22
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Abstract
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  • Claims
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AI Technical Summary

Problems solved by technology

Existing technologies analyze user behavior based on static attributes of users, and usually only obtain information on explicit user groups, which is not conducive to the precise delivery of advertisements

Method used

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  • User behavior data analysis method and device
  • User behavior data analysis method and device
  • User behavior data analysis method and device

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Embodiment Construction

[0018] The following will clearly and completely describe the technical solutions in the embodiments of the present invention with reference to the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only some of the embodiments of the present invention, not all of them. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.

[0019] figure 1 It is a flowchart of an embodiment of the user behavior data analysis method of the present invention. Such as figure 1 As shown, the user behavior data analysis method of this embodiment includes:

[0020] Step 11. Obtain Internet historical behavior data of each user of the first sampling user group, where the Internet historical behavior data includes information about any user using the Internet within a preset time period. ...

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Abstract

The invention relates to a user behavior data analysis method and a user behavior data analysis device. The method comprises the following steps of: acquiring Internet historical behavior data of each user of a first sampling user group, wherein the Internet historical behavior data comprises information that any user uses the Internet in a preset time period; sampling the users of the first sampling user group according to the preset sampling conditions, and composing the sampled users into a second sampling user group; determining the differential weights of the interest levels of the users of the second sampling user group on the preset statistical items relative to the users of the first sampling user group. The differential weights of searching the preset statistical items by different sampling user groups are estimated according to the Internet historical behavior data of the users, and the differential weights reflect the potential interest points of the users in a certain sampling user group; and if the advertisement placing strategy is determined, the method and the device are favorable for improving the advertisement placing accuracy.

Description

technical field [0001] The invention relates to Internet technology, in particular to a user behavior data analysis method and device. Background technique [0002] Internet behaviors of users mainly refer to the behaviors of users using Internet software to interact with Internet information, including the behaviors of users obtaining or providing Internet information. Analysis of user Internet behavior data can provide effective reference information for advertising and related product recommendations, and has been widely used in Internet advertising push and other services. [0003] The existing technology usually analyzes some static attributes of Internet users obtained, such as gender, age, education level, income level and other static attributes of Internet users to analyze user behavior, and then matches relevant advertisements according to the content of the websites visited by users . For example: when a young white-collar female user visits a website such as he...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 王黎亮
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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