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Method and system for performing advertisement release by tagging users

A technology of user labeling and advertisement delivery, which is applied in the direction of advertisement, marketing, data processing and other applications, can solve the problems of no way to know, achieve the effect of optimizing advertisement effect, increasing the degree of user interest, and saving advertisement cost

Inactive Publication Date: 2017-05-10
深圳飓风传媒科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The actual display of the advertisements placed among the user groups, how well the advertisements are displayed, whether the users are interested in the advertisements, whether there are accidental clicks and dissatisfaction among the users, especially what kind of advertisements need to be placed by different groups of people, In order to achieve the effect of advertising, these have no way of knowing

Method used

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  • Method and system for performing advertisement release by tagging users
  • Method and system for performing advertisement release by tagging users
  • Method and system for performing advertisement release by tagging users

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Embodiment Construction

[0047] It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention.

[0048] figure 1 It is a method flowchart of an embodiment provided by the method for placing advertisements by labeling users in the present invention.

[0049] Such as figure 1 As shown, a method for advertising by labeling users includes the following steps:

[0050] Step 11, obtaining the big data of the advertisement watched by the user;

[0051] Step 12, analyzing big data, classifying users through tagging processing, and obtaining user tags, which are keywords describing attributes of advertisements that users pay attention to;

[0052] Step 13, according to the advertisement request, select an advertisement matching the user label from all the advertisements to be published and release it to the user corresponding to the user label.

[0053] Among them, the big data collected in step 11 mainly includes the...

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Abstract

The invention discloses a method and a system for performing advertisement release by tagging users. The method for performing the advertisement release by tagging the users comprises the steps of obtaining big data of watching advertisements by the users; analyzing the big data, and classifying the users through tagging processing to obtain user tags, wherein the user tags are keywords describing attributes of paying attention to the advertisements by the users; and selecting advertisements matched with the user tags from all to-be-released advertisements according to an advertisement request, and releasing the advertisements matched with the user tags to the users corresponding to the user tags. According to the method and the system for performing the advertisement release by tagging the users, user characteristics are tagged through big data analysis, different users are endowed with the user tags representing user features, and the advertisements are accurately released according to the user tags, so that the advertisements which the users are most interested in are provided for the users, the interest degree of the users is improved, the advertisement effect is optimized, and the advertisement cost is reduced.

Description

technical field [0001] The invention relates to the technical field of analysis and delivery of mobile Internet advertisements, and in particular to a method and system for placing advertisements by tagging users. Background technique [0002] At the current stage of mobile Internet advertising, advertisers and channel publishers can obtain very limited user information, and most of them can only know the number of times the advertisement is displayed and the click status of the advertisement, which is very limited for the adjustment of advertising strategies. The actual display of the advertisements placed among the user groups, how well the advertisements are displayed, whether the users are interested in the advertisements, whether there are accidental clicks and dissatisfaction among the users, especially what kind of advertisements need to be placed by different groups of people, In order to achieve the effect of advertising, there is no way to know these. [0003] At ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0271G06Q30/0255G06Q30/0261
Inventor 王栋唐亮林伟华
Owner 深圳飓风传媒科技有限公司
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