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Resource pushing method and device, electronic equipment and computer readable storage medium

A computer program and resource technology, applied in computing, electrical components, electrical digital data processing, etc., can solve the problems of poor advertising effect, limited effect of resource push, high cost, improve efficiency, improve user experience, and increase attention. Effect

Pending Publication Date: 2022-02-18
北京淘友天下科技发展有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] With the popularization of the Internet, when people surf the Internet, they will push many resources to users, the most common ones are advertising resources. Advertisements are a means of promoting products. The straightforward approach is to place more ads, but the cost of serving more ads is too high, and serving fewer ads is less effective
[0003] The existing technology generally predicts the user's personal interests and other information based on the user's historical behavior, and then the advertiser delineates a part of the users according to the actual needs, and pushes advertisements for this part of the users to improve the efficiency of advertising resource push. The user group for pushing resources is relatively small, and it takes more resources to expand the user group, and the effect of resource pushing is also limited

Method used

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  • Resource pushing method and device, electronic equipment and computer readable storage medium
  • Resource pushing method and device, electronic equipment and computer readable storage medium
  • Resource pushing method and device, electronic equipment and computer readable storage medium

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Embodiment Construction

[0037] Embodiments of the present application are described below with reference to the drawings in the present application. It should be understood that the implementation manner described below in conjunction with the accompanying drawings is an exemplary description for explaining the technical solutions of the embodiments of the present application, and does not limit the technical solutions of the embodiments of the present application.

[0038] Those skilled in the art will understand that unless otherwise stated, the singular forms "a", "an", "said" and "the" used herein may also include plural forms. It should be further understood that the terms "comprising" and "comprising" used in the embodiments of the present application mean that the corresponding features can be implemented as the presented features, information, data, steps, operations, elements and / or components, but do not exclude The realization is other features, information, data, steps, operations, elemen...

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Abstract

The embodiment of the invention provides a resource pushing method and device, electronic equipment and a computer readable storage medium, and relates to the technical field of data pushing. The method comprises the steps: displaying a dynamic display interface, wherein the dynamic display interface comprises a user identifier and at least one piece of dynamic information, the dynamic information comprising a dynamic publisher identifier and dynamic content; and in response to an interaction operation on the dynamic information, if it is determined that the dynamic publisher identifier comprises the resource identifier, displaying the resource identifier in a preset range of the user identifier. According to the embodiment of the invention, the user can know information such as life or viewpoints of other users, and the resource identifier is displayed in the dynamic publisher identifier of the dynamic information, so that the attention degree of the user to the resource identifier is improved, the resource identifier can form chained propagation among the users, the users carrying the resource identifier are increased in a fission manner, the resource pushing efficiency is greatly improved, and the user experience and the interest degree in the resources can be improved.

Description

technical field [0001] The present application relates to the technical field of data push, and in particular, the present application relates to a resource push method, device, electronic equipment, and computer-readable storage medium. Background technique [0002] With the popularization of the Internet, when people surf the Internet, they will push many resources to users, the most common ones are advertising resources. Advertisements are a means of promoting products. The straightforward approach is to place more ads, but the cost of more ads is too high, and fewer ads are less effective. [0003] The existing technology generally predicts the user's personal interests and other information based on the user's historical behavior, and then the advertiser delineates a part of the users according to the actual needs, and pushes advertisements for this part of the users to improve the efficiency of advertising resource push. The user group for pushing resources is relativ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F16/9535G06Q30/02H04L67/55
CPCG06F16/9535G06Q30/0271
Inventor 田少健
Owner 北京淘友天下科技发展有限公司
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