The invention relates to a
system and a method for realizing advertisement putting, effect optimization and statistics in a
smart phone. The
system comprises an advertisement
server module for transmitting advertisement data to be put into the
smart phone, a
client module for receiving the advertisement data transmitted by the advertisement
server module and displaying the advertisement data on a
lock screen of the
smart phone, and an advertisement putting management module for analyzing the use behavior statistical data of a user and selecting matched advertisements for corresponding smart phone of the user according to an analysis result. According to the
system and the method for realizing advertisement putting, effect optimization and statistics in the smart phone, advertisements needed by the user are displayed on the
lock screen of the smart phone, so that the advertisements can be seen by audience accurately, the receiving degrees of the advertisements are ensured, the advertisement putting effect is optimized, accurate advertisement putting statistics data are collected, and advertisers are helped to accurately know the behavior habits of the receivers. The system and the method are wide in the application ranges.