The invention discloses an
augmented reality and digital product fusion display
system, which can identify preset identifiers such as a two-dimensional code, a graphic code and a
radio frequency identification tag through an identifier identification module, is integrated on an intelligent terminal or
augmented reality equipment, is convenient for a user to operate at any time, improves the use convenience, and improves the user experience. The three-dimensional model
database stores appearance structures, internal components and interactive function data, provides comprehensive product information for users and meets diversified requirements, the scene fusion calculation module realizes accurate positioning and reasonable proportion zooming of a three-dimensional model in a real scene by means of a
virtual reality fusion degree calculation formula,
dislocation and disproportionality are avoided, and the user experience is improved. The interactive display module supports multi-mode interaction
modes such as gestures, voice instructions and equipment sensors, rich and natural interactive experience is provided, the real-time
interaction function enables a user to see the influence of operation on the model in real time, interactivity and feedback are enhanced, and the digital product display effect and the user experience are integrally improved.