A reading meter
system and method is provided for identifying the existence and position of text in
visual media content (e.g., a document to be displayed (or being displayed) on a
computer monitor or other
display device) and determining if a subject has interacted with the text and / or the level of the subject's interaction with the text (e.g., whether the subject looked at the text, whether the subject read the text, whether the subject comprehended the text, whether the subject perceived and made sense of the text, and / or other levels of the subject's interaction with the text). The determination may, for example, be based on data generated from an
eye tracking device. The reading meter
system may be used alone and / or in connection with an emotional response tool (e.g., a
software-based tool for determining the subject's emotional response to the text and / or other elements of the
visual media content on which the text appears). If used together, the reading meter
system and emotional response tool advantageously may both receive, and perform
processing on, eye date generated from a common
eye tracking device.