5results about How to "Improve marketing effectiveness" patented technology

The invention relates to the technical field of intelligent voice interaction, in particular to an AI mobile phone voice interaction method oriented to automatic marketing, which comprises the following steps of: providing a comprehensive basis for personalized marketing and improving the marketing pertinence by recognizing a user emotional state and a real-time user intention in parallel and mastering the user state; an emotion state transition network is dynamically constructed and updated, key indexes are extracted, and a user emotion change rule is analyzed, so that an interaction strategy is accurately adjusted; semantic fragments are recombined by combining emotional stability and emotional infection degree indexes, adaptive dynamic marketing verbal skill is generated, the attraction and persuasion of the verbal skill are enhanced, and the marketing effect is improved; the local NPU is utilized to synthesize emotional voices and superpose features, so that natural and vivid interaction experience is provided, and recognition of a user on marketing content is enhanced; through dynamic decision-making verbal skill strategy cross-scene switching, timely adjustment is carried out according to user changes, marketing strategy stiffness is avoided, and the marketing success rate is guaranteed.

This application relates to heterogeneous graph analysis and corporate marketing, providing a method for recommending potential corporate clients of banks based on heterogeneous graphs. The method includes: constructing a corporate client relationship network based on corporate client data, wherein the corporate client relationship network is a heterogeneous graph containing multiple types of corporate client relationships; dividing these multiple corporate client relationships according to application scenarios to obtain multiple corporate client relationship subgraphs, and calculating similarity matrices for these subgraphs; fusing these similarity matrices to obtain a quantitative graph of corporate client relationships; and recommending potential corporate clients of the input bank user based on the quantitative graph of corporate client relationships and the input bank user data. The heterogeneous graph-based method for recommending potential corporate clients of banks provided in this application accurately recommends potential corporate clients, improving marketing effectiveness.

The invention discloses an e-commerce platform flow pushing method and system for shopping cart commodity directional display, and the system comprises a basic information acquisition unit, a data analysis unit and a flow pushing information output unit, and relates to the technical field of e-commerce platform flow pushing, and solves the problem that incomplete data analysis cannot fit the actual condition of a user, and the user experience is improved. In order to solve the technical problems of poor user experience due to the fact that a user purchases commodities according to the purchase record of the user, the method performs classification processing on the purchased commodities according to the purchase record of the user, analyzes whether the user purchases the commodities by active search or flow pushing in the classification processing process, and performs different analyses according to different conditions, so that the user experience is improved. According to the method, the corresponding stream pushing information is generated, meanwhile, the commodities collected by the user are analyzed in the analysis process, whether collection records exist or not is judged, and reasonable stream pushing is carried out in combination with the real-time information of similar products, so that the actual situation of the user can be fit, and the experience feeling of the user is improved; and meanwhile, the commodity marketing effect brought by the plug flow can also be improved.

This application relates to a method, apparatus, device, and medium for managing integrated online and offline marketing channels. The method includes: grouping and processing data based on original channel attribute data to generate a channel priority model; cleaning customer interaction path records in interaction logs to generate a cleaned path record set; identifying bottlenecks based on the cleaned path record set to generate a bottleneck set; integrating the bottleneck set with historical promotion effect records to generate an optimized interaction path; evaluating available indicators in the resource pool to generate an adjustment plan; if the adjustment plan's coverage is insufficient, optimizing node weights to generate an enhanced flow mechanism; and verifying customer satisfaction data based on the enhanced flow mechanism to generate an optimized configuration. This method enables efficient collaboration between online and offline marketing channels, optimizes resource allocation, and improves customer experience and marketing effectiveness.

The application discloses a visualized editing advertisement content generation method and device, electronic equipment and product, and relates to the technical field of advertisement production. The method comprises the following steps: in response to a selection operation of a user on an advertisement template in an advertisement template library, loading the selected advertisement template; dynamically rendering all layer elements of the selected advertisement template in a browser; in response to an editing operation of the user on any layer element of the selected advertisement template, adjusting the any layer element to obtain a newly generated advertisement, wherein the editing operation comprises a layer element layout editing operation, a layer element attribute editing operation and / or a layer element switching operation; in response to a publishing operation of the user on the newly generated advertisement, converting the newly generated advertisement into a picture file for publishing, and saving design data of the newly generated advertisement to a server. The application can solve the problems of high technical threshold, low efficiency, difficulty in guaranteeing standardization and high modification cost in existing advertisement content production.