100results about How to "Improve marketing effectiveness" patented technology

The invention discloses an intelligent store management and sale terminal supporting two-dimensional code and one-dimensional code scanning. The terminal comprises a merchant application management module, a network payment interface abutting module, an out-put and in-put management module, a two-dimensional code generation module, a system management module, a group buying verification module, a queuing system module and a card / ticket management module. Information of goods and money sum is acquired in a one-dimensional code and two-dimensional code scanning mode, or the information can be manually input, the scanned information is submitted to a network background for processing, and after being processed, the information result is fed back to the terminal. The terminal is convenient to use and simple to operate, various procedures from on-line sale to off-line payment are achieved, and the sale efficiency and the sale effect are greatly improved for stores.

The invention discloses a comprehensive energy marketing automation system platform of intelligent energy. The platform at least comprises a system support platform, an integrated marketing management platform, an integrated interactive service platform, a power business processing system, a gas business processing system and a thermal power business processing system. On the premise that the integrated business demand of power, heat, gas marketing management is satisfied, energy interconnection and service communication can be represented fully; and basic targets of paper avoidance of a business window and flow management standardization can be achieved for the client service, inter-enterprise management service, and marking data transmission service between the upper and lower levels. Meanwhile, unified marketing service platform, high marketing information sharing, high marketing service standardization, high-efficiency marketing service realization, real-time and on-line marking monitoring, and comprehensive marking decision analysis for power, heat, and gas supplying can be realized; the company marketing capability and the service level can be improved rapidly; and transformation of the marketing development way and the management way can be promoted.

The invention provides an innovative marketing platform which comprises an online exhibition and transaction platform, an offline exhibition and transaction platform, a basic database and a service supporting system. The basic database is used for storing all kinds of collected massive basic information; the service supporting system comprises a transaction matchmaking system, and the transaction matchmaking system is used for analyzing requirements of clients in different regions and industries with the basic information stored in the basic database as a data source on the basis of an automatic transaction matchmaking model so as to develop products meeting the requirements of the clients and marketing channel information and to perform automatic matching of supply chains. The innovative marketing platform can intelligently develop the products meeting the requirements of the clients and the marketing channel information and perform automatic matching of the supply chains, so that an enterprise can promote products in a targeted manner and the marketing capacity of the enterprise is improved.

A dental care promotional kit includes a housing, a dental care set, and a promotion tool. The housing has a receiving cavity, a reflective windows formed on one of the front promotional panel and the rear promotional panel, and at least one promotional zone formed on the housing. The promotion tool is retrievably disposed in the receiving cavity of the housing, and comprises a promotional member and a reflective element attached on the promotional member, wherein the promotional member further has a promotional section formed thereon for allowing promotional materials to be printed on the promotional section, and is capable of being taken out from the receiving cavity, such that a user is able to freely retrieve the dental care set for performing basic dental care while being imparted with business goodwill shown on the promotion tool and the promotional zone.

The invention discloses a virtual make-up trial method. The virtual make-up trial method mainly comprises the following steps that acquired images are analyzed, wherein a facial image of a make-up trial person is detected according to facial features, a proper image containing a face is selected as a make-up trial image, and the make-up trial image is updated according to a departure action of the make-up trial person; then, simulative behaviors of an actual make-up process of the make-up trial person are analyzed, and then processing operations corresponding to virtual make-up and virtual make-up processing parameters are determined; image processing is conducted on the make-up trial image on the basis of the virtual make-up processing parameters and the processing operations, virtual make-up is performed, and a virtual make-up effect is achieved. Accordingly, the invention further discloses a non-contact simulative virtual make-up trial system. By the implementation of the virtual make-up trial method and system, a non-contact simulative virtual make-up trial based on image processing can be realized, the marketing effect and the advertising effect can be improved, shopping experience of user is improved, and the problems that public hygiene is affected and equipment is damaged are avoided.

Embodiments of the invention disclose a delivered information pattern determination method and device. The method comprises steps of obtaining the characteristic set of current delivered information in each of at least two candidate patterns, wherein the characteristic set comprises presentation pattern characteristics; according to the characteristic set in each candidate pattern, adopting a delivered information pattern conversion rate model established in advance according to a machine learning algorithm, and pre-estimating the conversion rate of the current delivered information in each candidate pattern; and selecting the delivering pattern of the current delivered information from the at least two candidate patterns according to a pre-estimation result. The technical scheme provided by the embodiments can improve the delivering effect of the delivered information.

The invention relates to the field of bank business processing and provides a counter information processing method and terminal and a business handling system. The counter information processing method includes the steps that business handling information to be confirmed by a client is acquired and displayed; after the client confirms the business handling information and signs, a signature track of the client is encrypted; a signature picture, the encrypted signature track and the business handling information are synthesized into a client information signature file; the client information signature file is sent to a bank teller side. It can be achieved that business application and processing results are synchronously displayed to the client, the client is guided to participate in business processing through voice and characters, the business handling result is confirmed through an electronic handwritten signature, the terminal is used for completing U shield handover, transparency and electronization of the whole business handling process are achieved, therefore, the client service experience is improved, the counter processing efficiency is improved, the product marketing effect is promoted, the bank operating cost is reduced, operating risk prevention and control are enhanced, counter hardware facilities are integrated, and branch operating environments are beautified.

The invention discloses a province-city-county three-level distributed digital tourism information parallel management system. The system comprises a province-level tourism network and a database server, and is characterized in that all modules in the province-level tourism network call a database in the database server in a B / S mode, province-city-county three-level distributed parallel sharing and interactive maintenance of tourism information data are achieved, and the problems that information management of province-city-county three-level Tourist Administration information networks and information management of government affair networks are relatively independent, and distributed parallel updating and maintaining can not be conducted on the data in China are solved.

The invention provides an accurate influence marketing system and a method based on signalling analysis. The system comprises a signaling acquisition system, a full business marketing user target analysis system, a marketing trigger condition analysis system, a virtual call center marketing platform, a BOSS (Business Operation Support System) system and a remote control system. The system expands and analyzes acquired user business communication behavior data into user social attribute data by combining user and business basic data to form a three-dimensional full business user perspective matrix, and a target user is formed by user and business matching analysis; real-time signalling data tracking is carried out on the formed target user to obtain real-time user communication dynamic data; and accurate influence marketing is carried out under a three-dimensional accurate influence marketing matrix by combining an accurate influence marketing trigger condition base. The system unifies each marketing flow of user and business data acquisition, target user forming by analysis, best marketing condition forming by analysis and final marketing implementation.

This invention relates to a molding board network automatic generating system with a searching function including: a user is connected with a molding board network station automatic generating system and a professional search engine system by computers, internet and routers, said molding board network station automatic generating system includes: a user information management sub-system, a web molding board maintenance sub-system, a network station automatic generating sub-system, a network station management sub-system and a search price contest sequencing system, the professional search engine system includes: a web collection system, a mass storage system, a web index system and an index search system, which binds a professional engine with a molding network station automatic generating system to be embodied by the professional search engine system automatically.

The invention provides a target customer screening method and device. The target customer screening method comprises the following steps of: screening a target customer which is about to push preset information in to-be-classified customer samples; obtaining a push feedback result after the target customer pushes the preset information; and correcting a screening model for screening the target customer according to the push feedback result so as to screen the next target customer according to the corrected screening model. According to the method and device, data mining models are dynamicallyadjusted through utilizing marketing feedback results, so that the marketing customer screening correctness is improved, the marking hit rate and accuracy are greatly improved, the marketing effect isimproved, the marketing cost is greatly reduced, and the marketing input-output ratio and marketing earning are improved.

The invention provides a marketing method, device and system, and the method comprises the steps: determining a target area of an offline store, and enabling the target area to be a business influencerange of the offline store; acquiring user information of all base stations in the target area; screening out a target user from the user information; and pushing a marketing strategy to the target user. Therefore, the accurate drainage of the potential users of the offline store is realized, and the marketing effect of the offline store is improved.

The invention discloses a marketing information pushing method and device, equipment and a storage medium. The method comprises that marketing information in a present stage is pushed to clients within a present target client range; according to marketing response behavior information of clients within the present target client range in the present stage, a next target client range is determined; and next-stage marketing information is pushed to clients within the next target client range. According to the technical schemes, the marketing content can match the clients more, the accuracy of the marketing content is improved, and the marketing effect is improved.

A social marketing system, server, and method. The social marketing system includes an e-lead platform that is configured to acquire social network service (SNS) message data on a plurality of SNS systems and a social marketing server that is configured to collect the acquired SNS message data from the e-lead platform to select a target to be marketed from possible purchase customers extracted from the collected SNS message data. In addition, the social marketing server is configured to transmit a marketing message to the selected target and influencers of the target to allow marketing to be performed.

Disclosed is a precision marketing management system based on a residential customer development mode of an automobile dealer. A computer (1) is respectively connected with a cartographic and geographic information database (2), a display and operation device (3), an owner information database (4), a dealer information database (5), a residential information database (6) and an owner after-sale database (8), the owner information database, the dealer information database and the residential information database form a real-time synchronization structure, and a CPU (central processing unit) of the computer is used for operation to obtain accurate analysis results. As the system pays attention to an owner, a residential district and the dealer by means of historical data, real target customers and distribution regularities thereof can be more accurately and pertinently found, marketing capacity and level are improved based on profession and quantification, advertising efficiency can be greatly improved, marketing target customers are efficiently found, operating cost is saved, and the system is applicable to auxiliary means and technical support for integrally upgrading marketing of the automobile dealer.

The invention discloses a content markup method and system for a digital work. The content markup method and system for the digital work can enhance the ability of a work owner to mark up the content of the work based on inseparability of hybrid encoding of encrypted content and unencrypted content, and meanwhile the content distribution capacity and user-interface friendliness under an illegal authorization condition can be enhanced and improved. According to the technical scheme, a content processing terminal encrypts a specific digital work and performs hybrid encoding on the specific digital work and unencrypted digital content with markup information according to a certain rule, and then a composite digital work file in a specific format is generated. The composite digital work file can be used for being distributed to a user and being used through a client terminal, and the client terminal judges whether the user obtains legal use authorization of the specific digital work through a judging device or not. If the judgment result is positive, the specific encrypted digital work in the composite digital work file is decrypted and then the decrypted digital work is given to the user to be used; otherwise, the client terminal only sends the unencrypted digital content in the composite digital work file to the user to be used. The content markup method and system for the digital work are applied to distribution and operation fields of digital works.

Provided are payment equipment, a payment system, and a control method thereof. According to the present invention, when the partial payment is performed, an allotment is collected through a temporary account from participants who participate the partial payment, the representative payer performs the payment function through a carried user equipment when all required allotments are collected, and then when the payment function is normally performed, the representative payer provides the previously collected allotment to the user equipment, and distributes the previously generated points in accordance with the allotment for every participant when the point is generated in accordance with performing of the payment function, thereby invigorating the partial payment service.

The invention discloses a regional marketing method and system based on a thermodynamic diagram, and relates to the technical field of telecommunication services. The method comprises the following steps: monitoring network signaling data of a base station; analyzing the network signaling data, and extracting position information and service information of the user; generating a population densitythermodynamic diagram layer, superposing and displaying the population density thermodynamic diagram layer on a GIS map, generating a base station value thermodynamic diagram layer, and superposing and displaying the base station value thermodynamic diagram layer on the GIS map to obtain a GIS thermodynamic diagram; and selecting a target area according to the heat distribution condition of the GIS thermodynamic diagram, and carrying out area marketing on users in the target area. According to the invention, the cardinal number distribution condition and the value distribution condition of the user can be visually displayed; reasonable and reliable decision basis can be provided for marketing personnel according to the population density and the geologic difference of the population density and the value distribution of different regions, so that the marketing personnel can perform accurate directional marketing according to the popularity conditions of different regions, and the marketing effect is improved.

The invention relates to the technical field of Internet and discloses a method for marketing transformation of BiddingX platform. The method includes the steps that the BiddingX platform monitors data of a whole process, integrates the data, and imports the data into a DMP system in real time; the DMP system drives an algorithm engine of BiddingX, and a full-flow solution for every marketing contact. The monitoring includes exposure monitoring, click monitoring and landing page monitoring, and the marketing contacts include creative display, advertisement click, landing page, website / APP, conversion and social sharing. According to the method for marketing transformation of the BiddingX platform, a plurality of marketing channels and marketing conversion processes are uniformly managed onthe same platform, so that the management efficiency, data transparency and data availability are maximized, and data loss and process sections are reduced. A plurality of marketing optimization solutions are driven by using DMP data, so the marketing effect is improved.

The invention relates to a data processing method and apparatus. The method comprises the steps of identifying a unique identifier of a business object according to attribute data of the business object; sending information data of the business object to a sub-data platform according to the unique identifier of the business object; performing assessment on the integrity of the information data according to preset weights of information items in the information data; analyzing the information data with the integrity higher than a predetermined threshold in the information data, serving as target data, according to an assessment result; and recommending a product and / or a service corresponding to the business object which the target data belongs to based on an analysis result. According to the method and the apparatus, the product and / or the service can be automatically recommended by taking the business object as a center, so that the marketing cost can be reduced and accurate marketing is realized.

The invention provides a two-dimensional code bottle cap and a manufacturing method thereof. An ink-jet printer is used for printing light-color verification codes and deep-color two-dimensional codes on the front face of the transparent bottle cap sequentially. The deep-color two-dimensional codes cover the light-color verification codes for secrecy, and after commodities are sold, a consumer ruinously opens the transparent bottle cap, and reads verification code information from the back face of the transparent bottle cap through naked eyes; two-dimensional codes can be scanned, verification webpage can be opened, verification information is input, and integrals and other awards are obtained. The two-dimensional codes serve as plain codes, multiple purposes of logistics management and the like are obtained, the production process is extremely simple, and the production cost is extremely low.

The invention provides a value card sharing method and system based on a security mechanism. A merchant issues a value card, and a card purchasing user registers and purchases the value card. The value card is not limited to consumption payment by the card purchasing user. The card purchasing user of the value card can designate a sharing object to use the value card, and the sharing object can be a kinsfolk user or a stranger user. Meanwhile, in order to ensure the security of all the users using the value card for consumption payment, identity authentication matched with the shared value card is released, and the identity authentication is based on high-security fingerprint collection and fingerprint matching. Through the value card sharing method and system, one value card can be securely shared and used by multiple users.

The invention discloses a marketing information display method and device, and relates to the technical field of information so that advertisement links or product links can be pushed to users in a targeted way on branded online marketing websites. The method comprises the steps that access record monitoring is performed on multiple websites; then identification information of different visitors and access record information corresponding to each piece of identification information are recorded; then attribute information corresponding to different visitors is acquired according to the access records of different visitors; and finally the identification information and the attribute information of different visitors are transmitted to a website server so that product link information can be displayed according to the attribute information corresponding to the identification information of the visitors when the visitors access the websites corresponding to the website server. The marketing information display method and device are suitable for marketing information displaying.

The invention discloses a product-oriented retail outlet marketing recommendation method. The product-oriented retail outlet marketing recommendation method includes the steps of collecting data including retail outlets, products, the known sale volumes of the products in the retail outlets and the like; carrying out sale volume-score value conversion to obtain corresponding score values; estimating unknown score values with a collaborative filtering algorithm, wherein the retail outlets correspond to users, the products correspond to items, and the score values are the sale volume-score value conversion results in the prior step; carrying out sale volume-score value inverse conversion on the estimated score values calculated in the prior step to obtain forecasted sale volumes; ranking the forecasted sale volumes of the given products in all the retail outlets, and then recommending the retail outlets at the front ranking row to implement product putting and marketing promotion activities. By means of the product-oriented retail outlet marketing recommendation method, an enterprise obtains an effective measure for selecting the retail outlets for the products to carry out accurate putting and promotion marketing, the marketing effect is improved, cost is reduced, and the competitiveness of the enterprise is improved.

The invention relates to a method and a system for making a call through a webpage. The method comprises the following steps that: 1) a Web server transmits the webpage to a display terminal; 2) the Web server judges whether an account and a password, which are input by a user and transmitted from the display terminal, are accurate or not; 3) the Web server transmits a member number and a merchant number to a computer telephony integration (CTI) server; 4) the CTI server checks whether the account balance of a call charge payment party is more than zero or not; 5) the CTI server calls the member number, and holds a telephone channel; and 6) the CTI server calls the merchant number, and bridges the telephone channels to realize a direct call between a member and a merchant. Compared with the prior art, the method and the system have the advantages that a user can make the call through a webpage browser without experiences in complex mounting procedures and form filling and telephone number application procedures, the telephone number of an opposite party is not required to be remembered, and a call charge payment mode is flexible.

The invention relates to the technical field of block chains, in particular to a marketing information updating system and method based on a block chain, and the system comprises a marketing platformoperation node and a merchant technology node of the block chain. The marketing platform operation node is used for writing a marketing result corresponding to the marketing index of each merchant into the block chain for each merchant; and the merchant technology node is used for obtaining the target marketing result of the target merchant target marketing index corresponding to the merchant technology node from the block chain, and updating the marketing information of the target merchant according to the stored corresponding relation between the marketing index and the marketing informationwhen the target marketing result does not reach the preset marketing result. According to the invention, the marketing result of the merchant is written into the block chain through the marketing platform operation node, so that the merchant technical node of the merchant can directly update the marketing information of the merchant according to the marketing result in the block chain, thereby greatly shortening the updating period of the marketing information and achieving the purpose of improving the marketing effect.

The invention discloses a method of enriching We-Chat customer tags, and relates to the processing field of a database. The method of enriching We-Chat customer tags includes the following steps: S1,acquiring the customer information; S2, establishing a We-Chat customer data connecting with a We-Chat interface through a communication platform, acquiring the customer information saved at a We-Chat platform, and then saving the customer information in the We-Chat customer database; and S3, enriching the tags correlated with the customer ID: by comparing the We-Chat customer database with the existing customer database of an enterprise, using the customer tags in the existing customer database of the enterprise to supplement the tags of the same customer in the We-Chat customer database. The method of enriching a We-Chat customer tag obtains the customer information through the We-Chat official account of the enterprise, enriches the We-Chat customer of the existing customer database of the enterprise, and lays a foundation for relatively more accurate We-chat differentiated marketing for marketing staff.

Provided are user equipment, a service providing device, a POS terminal, a payment system including the same, a control method thereof, and a non-transitory computer readable storage medium storing a computer program recorded thereon. According to the present invention, when the partial payment is performed, an allotment is collected through a temporary account from participants who participate the partial payment, the representative payer performs the payment function through a carried user equipment when all required allotments are collected, and then when the payment function is normally performed, the representative payer provides the previously collected allotment to the user equipment, and distributes the previously generated points in accordance with the allotment for every participant when the point is generated in accordance with performing of the payment function, thereby invigorating the partial payment service.

The invention discloses a product-oriented retail outlet marketing recommendation method. The product-oriented retail outlet marketing recommendation method includes the steps of collecting data including retail outlets, products, the known sale volumes of the products in the retail outlets and the like; carrying out sale volume-score value conversion to obtain corresponding score values; estimating unknown score values with a collaborative filtering algorithm, wherein the retail outlets correspond to users, the products correspond to items, and the score values are the sale volume-score value conversion results in the prior step; carrying out sale volume-score value inverse conversion on the estimated score values calculated in the prior step to obtain forecasted sale volumes; ranking the forecasted sale volumes of the given products in all the retail outlets, and then recommending the retail outlets at the front ranking row to implement product putting and marketing promotion activities. By means of the product-oriented retail outlet marketing recommendation method, an enterprise obtains an effective measure for selecting the retail outlets for the products to carry out accurate putting and promotion marketing, the marketing effect is improved, cost is reduced, and the competitiveness of the enterprise is improved.

The invention discloses a method, system and equipment for realizing interaction based on a multimedia message (MMS). The method comprises the following steps: a mobile terminal acquires a marketing multimedia message pushed by a server, and stores and displays the marketing multimedia message to a user, wherein, the marketing multimedia message is embedded with a short message media type file and is set with a configuration file for triggering the short message media type file to generate short messages; and after detecting that the user operates the configuration file set in the marketing MMS, the mobile terminal links the configuration file to the embedded short message media type file and then calls a short message sending function so as to send content information contained in the embedded short message media type file to a receiver contained in the embedded short message media type file in the form of a short message, and finally the receiver handles the service shown in the short message. By utilizing the method, the system and the equipment, the service handling operation for the user can be simplified, the service handling time for the user can be saved, and the marketing effect of the MMS can be improved.