Computer-implemented manufacturing and sales strategy
planning process that includes: a reserve production capacity determination step to determine, based on information related to a sales plan of a multitude of products and a production capacity of a production
plant to produce each of the multitude of products, whether a reserve production capacity of the production
plant exists in relation to the sales plan for each of the products; an improvement effect calculation step for applying one of a variety of profit improvement strategies according to the availability of
reserve capacity to each of the products for which the availability of
reserve capacity was determined in the reserve production capacity determination step, and calculating an improvement effect for each of the products to which each of the profit improvement strategies was applied; a
product selection step to select, based on each calculation result obtained in the improvement effect calculation step, a specific product from the multitude of products on which the improvement effect has exceeded a set value in connection with each of the multitude of profit improvement strategies; an element extraction step to extract for each of the profit improvement strategies of an element that meets a limiting sales or production condition of the specific product, which is set in the
product selection step, and which produces the specific product; and a manufacturing and sales
strategy selection step for planning a manufacturing and sales strategy in relation to the elements extracted in the element extraction step, and selecting one or more specific element strategies based on the improvement effect, wherein a supply and demand plan is simulated by reflecting on the improvement effect of the selected strategy, and whereby Each calculation result obtained in the improvement effect calculation step is displayed or output by means of a display unit (50), wherein the display unit (50) presents the user with the improvement effect based on the content of the manufacturing and sales strategy of each element in order to promote user
consensus based on objective evidence, wherein The computer-implemented manufacturing and sales strategy
planning process further includes a step to simulate a strategy
scenario pattern by setting parameters by the user, and wherein The display unit (50) shows a quantitative estimate result for the user's decision-making process.