The present invention provides a method to advertise
consumer items that are used in outdoor activities. It utilizes
radio frequency identification (RFID) tags, computers, PDAs, and
cell phones to link,
record, and retrieve positional, personal, and historical data. The
personalization and association of an object to a unique event by the
consumer will lead to enhanced value of a product. Information that is stored on
cell phones, PDAs, computers, and external databases are transferred as
multimedia messages. The information is cataloged and organized using the unique RFID number. The subject line of the
multimedia message is the RFID tag number. The
system can be used to advertise recreational events and commercial items such as skis, coats, hats, shoes, shirts, pants, gloves, sunglasses, surfboards, bicycles, wetsuits,
cell phones, computers, golf clubs, golf balls,
fishing poles, and lures. The association of RFID tags,
consumer items, and memorable events is used to disseminate and promote brand names, copyrights, and trademarks.