Marketing information pushing method and device, equipment and storage medium

An information push and customer technology, applied in the field of information processing, can solve the problems of poor matching with customers, and achieve the effect of improving accuracy, improving matching, and improving marketing effects

Inactive Publication Date: 2017-07-25
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Embodiments of the present invention provide a marketing information push method, device, equipment, and storage medium to solve the technical defect of poor matching between existing marketing methods and customers

Method used

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  • Marketing information pushing method and device, equipment and storage medium
  • Marketing information pushing method and device, equipment and storage medium
  • Marketing information pushing method and device, equipment and storage medium

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0024] figure 1 It is a schematic flowchart of a method for pushing marketing information provided in Embodiment 1 of the present invention. The method of this embodiment can be executed by a device for pushing marketing information, which can be implemented in the form of hardware and / or software, and which can be integrated in a server or terminal device for providing marketing information push services, and this embodiment The method provided by the example is generally applicable to the situation of pushing marketing information to customers. Such as figure 1 As shown, the method of the present embodiment includes:

[0025] 110. Push the marketing information of the current stage to the customers within the scope of the current target customers.

[0026] Exemplarily, the customer in this embodiment can be understood as a store that provides services to consumers, and the marketing system that provides promotion services can push marketing information to the store, for e...

Embodiment 2

[0038] figure 2 It is a schematic flowchart of a method for pushing marketing information provided by Embodiment 2 of the present invention. On the basis of Embodiment 1 above, this embodiment pushes the next stage of marketing information to customers within the scope of the next target customer Optimize the previous process, such as figure 2 As shown, the method of the present embodiment includes:

[0039] 210. Push the marketing information of the current stage to the customers within the scope of the current target customers.

[0040] 220 . According to the response behavior information of customers within the current target customer range to the current stage marketing, filter the customers included in the current target customer range to obtain the next target customer range.

[0041] 230. Classify the customers included in the next target customer range according to the marketing response behavior information of the customers included in the next target customer ran...

Embodiment 3

[0069] image 3 It is a schematic flowchart of a method for pushing marketing information provided by Embodiment 3 of the present invention. On the basis of the above-mentioned embodiments, this embodiment pushes marketing information in the next stage to customers within the scope of the next target customer Optimize the previous process, such as image 3 As shown, the method of the present embodiment includes:

[0070] 310. Pushing the marketing information of the current stage to the customers within the scope of the current target customers.

[0071] 320. Determine the next target customer range according to the response behavior information of customers within the current target customer range to the current stage marketing.

[0072] 330. Determine the profile features of customers included in the range of the next target customer.

[0073] Exemplarily, customer portrait refers to a target customer model based on a series of real data. For example, take e-commerce shop...

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Abstract

The invention discloses a marketing information pushing method and device, equipment and a storage medium. The method comprises that marketing information in a present stage is pushed to clients within a present target client range; according to marketing response behavior information of clients within the present target client range in the present stage, a next target client range is determined; and next-stage marketing information is pushed to clients within the next target client range. According to the technical schemes, the marketing content can match the clients more, the accuracy of the marketing content is improved, and the marketing effect is improved.

Description

technical field [0001] The embodiments of the present invention relate to the technical field of information processing, and in particular, to a method, device, device, and storage medium for pushing marketing information. Background technique [0002] With the continuous development of network technology, people have been browsing or downloading more and more resources on the network. Among the huge network resources, the main way for users to obtain network resources is to find the network resources they need or are interested in through searching. , Network-based marketing methods are becoming more and more common. [0003] In the existing marketing methods, all the marketing content is usually stuffed in front of customers at one time, resulting in low customer acceptance, poor matching between marketing content and customers, and greatly affecting the conversion rate of marketing content. Contents of the invention [0004] Embodiments of the present invention provide...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0201G06Q30/0255
Inventor 齐海凤彭长平
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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