Precision marketing management system based on residential customer development mode of automobile dealer
A precision marketing and management system technology, applied in marketing, digital data processing, special data processing applications, etc., can solve the problems of car dealers' community marketing that is far away, not publicized, and no electronic map, etc., to save operation. cost, improve marketing capabilities and levels, and improve the effectiveness of advertising efficiency
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[0022] The equipment or objects that may participate in the work of the management system in the present invention include a computer 1, a map geographic information database 2, a display and operating device 3, a car owner information database 4, a dealer information database 5, a community information database 6, the Internet 7 or a car owner after-sales database 8 and so on.
[0023] The car owner's after-sales database 8 is a dealer's after-sales maintenance information database.
[0024] The management system of the present invention includes the equipment connection of the hardware part and the software part supporting the operation of the equipment. The equipment connection relationship is: the computer 1 and the map geographic information database 2, the display and operating device 3, the owner information database 4, and the dealer information database 5. Connected to the district information database 6, the computer 1 combines the display and operating device 3 to input ...
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