Precision marketing management system based on residential customer development mode of automobile dealer

Abstract

Disclosed is a precision marketing management system based on a residential customer development mode of an automobile dealer. A computer (1) is respectively connected with a cartographic and geographic information database (2), a display and operation device (3), an owner information database (4), a dealer information database (5), a residential information database (6) and an owner after-sale database (8), the owner information database, the dealer information database and the residential information database form a real-time synchronization structure, and a CPU (central processing unit) of the computer is used for operation to obtain accurate analysis results. As the system pays attention to an owner, a residential district and the dealer by means of historical data, real target customers and distribution regularities thereof can be more accurately and pertinently found, marketing capacity and level are improved based on profession and quantification, advertising efficiency can be greatly improved, marketing target customers are efficiently found, operating cost is saved, and the system is applicable to auxiliary means and technical support for integrally upgrading marketing of the automobile dealer.

Description

technical field [0001] The invention relates to the technical field of international patent classification G05B control or regulation system, especially the precision marketing management system based on the car dealer-based community customer development model. Background technique [0002] At present, car dealers are often good at cross-regional sales, or dumping at low prices, so that each dealer has no money to make; and when manufacturers have insufficient market management methods and blindly ask dealers to pick up cars, the heavy inventory burden makes Distributors lost their normal business mentality, and started a new round of price reduction sales one after another, selling at a loss. Improving sales capabilities is a top priority for auto dealers in China. [0003] At the current stage of the automobile market, new marketing concepts are constantly introduced, such as positioning effective customers of automobiles, resetting the coordinates of automobile dealers...

AI Technical Summary

Problems solved by technology

The reasonable and close combination of the above four technologies and theories has derived intelligent tools that can be widely used in market development in other fields, but the status quo is far from the marketing of automobile dealerships. For example, there is no electronic map for dealership marketing in the automobile industry. , the tools and theories for the development trend of community car owners worth looking forward to have not been made public at this stage

[0007] Specifically, although it is possible to mark addresses in batches on the map at this stage, the technology of confirming how many marked points and point details are included in a certain community or a certain community is currently being distributed in the automotive industry There is still a gap in business marketing

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