Active mobile television advertising system and method for mobile terminal device

A mobile TV and mobile terminal technology, applied in the transmission system, two-way working system, simultaneous/sequential multi-TV signal transmission, etc., can solve problems such as not considering advertising programs, reduce advertising marketing costs, increase content participation, The effect of improving efficiency and effectiveness

Inactive Publication Date: 2010-11-24
CHUNGHWA TELECOM CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

But above-mentioned invention still only considers the video recording of digital and mobile TV program content, does not consider the part of advertising program

Method used

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  • Active mobile television advertising system and method for mobile terminal device
  • Active mobile television advertising system and method for mobile terminal device
  • Active mobile television advertising system and method for mobile terminal device

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Embodiment Construction

[0046] The present invention will be described in further detail below in conjunction with the accompanying drawings and examples.

[0047] see figure 1 As shown, it is a structural diagram of an active mobile TV advertising system applied to mobile terminal devices proposed by the present invention, which consists of an advertising program generating unit 101, a sales promotion information generating unit 102, a geographic information generating unit 103, and an advertising program Editing unit 104, a mobile TV program generating unit 105, a TV program editing unit 106, a broadcast transmission unit 107, a mobile terminal device 108, a mobile communication network 109, and an advertising merchant website 110;

[0048] First of all, the advertiser produces the advertisement program film of its specific commodity in this advertisement program generating unit 101, and its advertisement program film can use the concept of BGC to be completed by the advertiser; On the one hand, t...

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Abstract

The invention discloses an active mobile television advertising system and an active mobile television advertising method for a mobile terminal device, which are applied to the mobile terminal device, can enhance the exposure of an advertised item and are used for playing mobile advertisements of promoted products of an advertiser. The system comprises an advertising program generating unit, a promotion information generating unit, a geographic information generating unit, an advertising program editing unit, a mobile television program generating unit, a television program editing unit, a broadcast transmitting unit, the mobile terminal device, a mobile communication network and an advertiser website. Moreover, a television viewer can actively subscribe interested advertising programs by using the mobile terminal device and watch the interested advertising programs in an online or offline mode. Due to the adoption of interactive advertisements provided by the system, the more information of a product can be got by the television viewer and the aim of enhancing the purchase intention is fulfilled.

Description

【Technical field】 [0001] The invention relates to an active mobile TV advertising system and method, in particular to an active mobile TV advertising system and method applied to mobile terminal equipment. 【Background technique】 [0002] From a technical point of view, the types of product advertisements can be divided into three types: print advertisements, three-dimensional advertisements and dynamic advertisements. Print advertisement refers to the transmission of relevant product information through printed matter, and stimulates readers through visual expression and copywriting, thereby creating a strong and lasting impression and achieving the purpose of promoting products. The printed matter here mainly includes newspapers, magazines and advertising leaflets. The effect of print advertising depends on the circulation and scope of printed matter, which has its limitations. In addition, because the content of print advertisements is fixed and rigid, mainly text patter...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04N7/08H04N7/173H04L29/06
Inventor 刘家宏廖晨吟张维儒龙蒂涵郭又祯
Owner CHUNGHWA TELECOM CO LTD
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