The invention discloses a user behavior analysis and
precision marketing system based on
deep learning, and relates to the technical field of computers, and the
system comprises the steps: S1, carrying out
data access and management, collecting a user behavior log, a session sequence, position information, an end-side event and cross-domain
Internet of Things data, combining a commodity portrait, a commercial tenant portrait and multi-
modal content, and carrying out the recognition of the user behavior log, the session sequence, the position information, the end-side event and the cross-domain
Internet of Things data;
time alignment, anomaly repair,
label completion and privacy desensitization are completed, and a unified data basis is formed. According to the method, seamless integration and high-quality
processing of multi-source heterogeneous data are realized through unified
data access and treatment capability, a
solid data foundation is laid for subsequent
deep learning and
precision marketing, the problems of data dispersion and
poor quality of an existing
system are effectively solved, and the method has a good application prospect through multi-
modal representation learning and feature construction. Text, image and video features are extracted by using a depth
encoder, and cross-
modal feature alignment and complex relation modeling are realized in combination with
sequence modeling and a graph neural network.