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Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system

A marketing management system and data analysis technology, applied in the field of information technology, can solve problems such as the inability of enterprises, the difficulty of collecting consumer data, and consumer portraits to achieve the effects of enhancing stickiness, expanding the scope of consumer groups, and improving loyalty

Pending Publication Date: 2016-06-08
广西天海信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] The popular two-dimensional code platform is only suitable for consumers to have a basic understanding of the purchased goods, and consumers cannot identify the authenticity of the purchased goods by scanning the two-dimensional code
At the same time, due to the single function of the popular two-dimensional code platform, only product introduction
As a result, there is no easy way for consumers to interact with enterprises, and it also brings certain difficulties for enterprises to collect consumer-related data, which makes it impossible for enterprises to conduct consumer portraits, provide data support for precise marketing, and fail to help enterprises conduct secondary research on products. marketing

Method used

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  • Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system
  • Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system
  • Two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system

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Experimental program
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Embodiment 1

[0023] This embodiment provides a two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method, such as figure 1 shown, including the following steps:

[0024] S1: Scan the QR code of the product. Each product corresponds to a unique ID, and each unique ID corresponds to a unique QR code. In the process of generating the two-dimensional code, the ID information of the product and other information of the product can be included by encoding, such as enterprise information, product category, place of origin, etc.

[0025] S2: Determine whether the two-dimensional code of the product is scanned for the first time, if so, go to step S3, otherwise go to step S4. Since each QR code has a unique relationship with the product, when a consumer purchases a product, when the consumer scans the product QR code, it should be the first scan. After the scan is completed, it proves that the If the product has been purchased, the ID information corre...

Embodiment 2

[0042] This embodiment provides a two-dimensional code-based data analysis anti-counterfeiting traceability marketing management system, such as image 3 shown, including:

[0043] WeChat public account platform 1, used to scan product QR codes. Each product corresponds to a unique ID, and each unique ID corresponds to a unique QR code. In the process of generating the two-dimensional code, the ID information of the product and other information of the product can be included by encoding, such as enterprise information, product category, place of origin, etc. As a unified entrance to the entire platform, the services provided include: anti-counterfeiting traceability, lottery draw, redemption, point exchange, point lottery draw, game play, enterprise and product information display, O2O shopping, and logistics status tracking.

[0044] The anti-counterfeit traceability platform 21 is used to judge whether the two-dimensional code of the product is scanned for the first time,...

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Abstract

The invention provides a two-dimensional code-based data analysis anti-counterfeiting traceability marketing management method and system. After a two-dimensional code of a product is scanned, whether the two-dimensional code of the product is scanned for the first time or not can be judged; when the judgment result is negative, a consumer can be reminded that the product can be a counterfeited product; and the consumer can conveniently and accurately know the authenticity of the purchased product. A point exchange platform, an awarding platform, a game platform, a big data platform, an O2O mall and logistics platform and a wechat public account are also constructed. After the consumer purchases the product, the consumer is stimulated employing anti-counterfeiting tracing as an entry in manners of presenting points, participating in game raffling and the like; the consumer interacts with an enterprise, so that the viscosity of the consumer is strengthened; the loyalty index is improved; the range of the consumer group is expanded; when the consumer participates in interaction, the system collects large data of the consumer, carries out data mining and analysis, provides a big data support for the enterprise, draws a portrait of the consumer, and carries out accurate precision marketing and secondary product marketing.

Description

1. Technical field [0001] The invention belongs to the field of information technology, and specifically relates to the platform construction of a two-dimensional code-based anti-counterfeiting traceability platform, point platform, lottery platform, game platform, big data platform, O2O mall and logistics platform, micro-official website, and WeChat public account. 2. Background technology [0002] The popular two-dimensional code platform is only suitable for consumers to have a basic understanding of the purchased goods, and consumers cannot identify the authenticity of the purchased goods by scanning the two-dimensional code. At the same time, due to the single function of the popular two-dimensional code platform, it is only for product introduction. As a result, there is no easy way for consumers to interact with companies, and it also brings certain difficulties for companies to collect consumer-related data, which makes it impossible for companies to conduct consumer...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00G06Q30/02G06K19/06
CPCG06K19/06037G06Q30/018G06Q30/0234
Inventor 张雨夏桂浩孙忱王珏王吉斌陈智斌顾祖毅
Owner 广西天海信息科技有限公司
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