The invention belongs to the technical field of internet application, and particularly relates to a
social platform guide topic key node tracing method, which comprises the following steps: acquiring user data; preprocessing the user data; extracting attribute features of the preprocessed user data;
processing the user data by adopting a
hybrid random walk strategy to obtain a user hidden relationship; performing
sentiment analysis on topic information in the user data to obtain user sentiment features; using a URE2vec
algorithm to carry out vectorization representation on the user attribute features, the user hiding relationship and the user emotion features, and carrying out
dimensionality reduction on a vectorization representation result to obtain hidden information; inputting the hidden information into a key node
traceability model to obtain a topic propagation key node and a topic guide intention; according to the method, a
hybrid random walk strategy is adopted, implicit friends with similar preferences are found out for the user through the
hybrid random walk strategy by utilizing an explicit relationship and an
implicit relationship, and data sparsity is relieved.