A
system for analyzing sports science data with integrated financial management, consisting of: a
data acquisition module configured to ingest heterogeneous data streams from multiple sources, including
digital advertising platforms,
customer relationship management systems,
ticket databases, sponsorship activation protocols, broadcast audience statistics, and point-of-sale systems for goods; a
telemetry harmonization processing unit configured to
encode temporal, categorical, and numerical marketing and engagement signals into structured tensors, correcting inconsistencies in sampling frequency and missing values; an attribution modeling processor comprising a neural sequence
encoder selected from a bidirectional long-term-short-
term memory network or a
transformer-based
attention model, coupled with a
causal inference submodule that generates attribution scores by unraveling overlapping influences of concurrent marketing campaigns; an explainability controller configured to generate interpretable attribution outputs by applying Shapley value
decomposition, local
surrogate model explanations, counterfactual
simulation, and temporal
sensitivity analysis, with the outputs visualized for end users in real time; a financial
simulation engine that is operationally coupled with the attribution modeling processor and configured to translate incremental marketing contribution signals into structured financial reports, including profit and loss statements, balance sheets, and cash flow forecasts, using stochastic financial models to predict key indicators under variable marketing scenarios; a secure audit
logging module that includes a
blockchain anchoring layer configured to
record allocation decisions, explainability results, and financial
simulation results in tamper-proof records to ensure
traceability and compliance; and a
machine interface device consisting of a
processing unit, a storage unit, a
visualization subsystem and an interaction console, displaying mapping, explainability and financial simulation results on interactive dashboards.