The invention belongs to the technical field of advertisement
insertion methods, and relates to a dynamic bottom-keeping advertisement hole
insertion method based on a sliding window, which comprises the following steps of: dividing a time axis into basic windows with fixed lengths through the definition of a
sliding time window, and setting a decision sliding window to cover current and future windows; the flow quality and the
user state are sensed by collecting and analyzing user requests and behavior data in real time; the priorities and the
insertion feasibility scores of the candidate advertisements are comprehensively considered, an insertion threshold value is dynamically adjusted in combination with real-time flow and a
user state, and the optimal advertisement is selected for insertion on the premise that the user experience is not affected; and finally, the guarantee completion progress is monitored in real time through a dynamic compensation mechanism, future window quotas are borrowed and repayment is preferentially performed, and a future advertisement insertion strategy is optimized according to an advertisement effect and
user feedback, so that the advertisement insertion efficiency is improved under the environment of flow fluctuation and variable user behaviors. And the advertisement insertion precision, the minimum interference of the user experience and the maximization of the advertisement effect are realized.