The invention discloses a user behavior characteristic-based short play content dynamic splicing and accurate delivery method, which relates to the technical field of dynamic delivery, and comprises the following steps of: screening candidate plot segments conforming to a splicing skeleton from a plot segment
library according to a session strategy decision packet, sequentially splicing the candidate plot segments in a splicing contract
library according to an allowable connection relationship, a connection cost level and hard constraints, inserting bridging segments when needed, generating a piece of materials and a delivery identifier, determining a budget
rhythm control strategy based on a
budget allocation rule of a delivery platform, and sending the budget
rhythm control strategy to the delivery platform. According to the piece materials and the delivery identification, the delivery multiplying power is updated in a
fixed time slice according to a budget
rhythm control strategy, and a time slice delivery instruction is generated; according to the method, the delivery multiplying power is dynamically adjusted, the delivery strength can be adjusted in real time according to the budget consumption rhythm and the content commercial value at the same time, and therefore the mode that in an existing method,
resource allocation is conducted only according to the fixed budget proportion or the unified delivery multiplying power is changed.