The application discloses a kind of
multimedia-oriented generative generalization
cold start recommendation method, comprising:1. the interactive
record of user and product is used to construct
score matrix;2. input layer is constructed by one-hot encoding mode, and user, product is mapped to different embedding space by combining the
multimedia features of product;3. the embedding of user, product is optimized by bayesian
ranking loss function;4. construct generative neural network, including: prior neural network,
encoder, decoder;5. construct uniformity enhanced conditional variational
autoencoder, to make the latent space of original variational
autoencoder more uniform and distinguishable;6. new product embedding generation method based on clustering obtains new product generative embedding;7. the degree of love of user to new product is predicted by the way of vector dot product.The application can make recommendations for new products using
multimedia information of products, thereby alleviating the
cold start problem in the recommendation
system.