The invention discloses a personalized commodity recommending method which integrates attributes and
structural similarity. In the method, users and commodities are used as nodes with characteristic information to be mapped to a network by integrating the attribute information and
structural similarity information, and an information network chart is established according to the
purchasing relation between customers and the commodities; and interests and preference among user node pairs are measured by the integrated attributes and
structural similarity in the information network chart, and the nearest neighbor is selected by the interests and the preference to improve the accuracy of recommending. On the basis of the recommending method, the invention also discloses a personalized commodity recommending method which integrates the measurement of the attributes and the structural similarity. In the
system, the interests and the preference of the users are measured accurately by a computing method of integrating the similarity of the attributes and the similarity of node structure backgrounds in the information network chart, and the generation efficiency of the nearest neighbor is improved by utilizing clustering technology. The method and the
system can be applied to electronic commerce, and provide personalized commodity recommending for the users.