The invention relates to a method for intelligently generating a power line route. The method comprises the steps of establishing rules: setting a feature coding rule, and establishing a basic line selection rule and a special line selection rule; establishing line selection regions, determining a target line selection region, and defining a working range; performing barrier analysis, obtaining geographic information data in the involved region according to the line selection regions, establishing a unit grid, judging whether the unit grid involved by geographic information is a barrier grid or not according to the line selection rule, and if yes, attaching attributes of the line selection rule to cells; and generating a line by a line search algorithm according to a cell set in the line selection regions. Compared with the prior art, the method for intelligently generating the power line route has the advantages that a line trend in an engineering region is comprehensively considered, scheme indexes are scientifically analyzed, and key index comparison and analysis are carried out, so that the route generation efficiency and accuracy can be effectively improved. In addition, the invention provides an apparatus for intelligently generating the power line route.