Precision marketing system

Abstract

The invention discloses a precision marketing system, which comprises an information editing and generation module for carrying out automatic editing according to information and data input by background personnel and inserting a push link to form a data packet; an information pushing module for sending the data packet generated after automatic editing to a mobile terminal of a specific user; a user information receiving module for receiving the data packet sent by a system server, a user voluntarily deciding to process the pushed data packet and sending processing behavior information to the system server; an information calculation module for receiving and calculating response behavior information of the user on the data packet according to the processing behavior information of the user and through an embedded code monitoring mode; and an information processing and calculation module for carrying out correction or supplement on user class grouping attributes with one or more data of stealth properties in the response behavior information of the user being taken into consideration, and meanwhile, updating the corrected or supplemented user class grouping attributes in the information pushing module. The system can track change of attributes of the users and push marketing advertisements meeting the attributes of the users in time.

Description

technical field [0001] The present invention mainly relates to an online intelligent analysis and precise marketing system through intelligent big data. Background technique [0002] With the continuous progress of the economy, more and more customers adopt online consumption. However, the category attributes, hobbies, and income levels of customers are all different, which determines that the efficiency of sending marketing advertisements on a large scale is extremely low, the rate of return is poor, and the cost is high. Even if advertisements are sent to certain specific customers, changes in individual customers' preferences and current situations may easily lead to inaccurate advertisements, and the existing SMS mass sending technology mainly relies on the operator's SMS channel (this is the only legal one in my country). Mass sending method), the software company develops a short message mass sending system to connect with the operator's system, which can realize simpl...

AI Technical Summary

Problems solved by technology

The category attributes, hobbies, and income levels of customers are all different, which determines that the efficiency of sending marketing advertisements in a wide range of universality is extremely low, the rate of return is poor, and the cost is high.

Even if advertisements are sent to certain specific customers, changes in individual customers' preferences and current situations may easily lead to inaccurate advertisements, and the existing SMS mass sending technology mainly relies on the operator's SMS channel (this is the only legal one in my country). Mass sending method), the software company develops a short message mass sending system to connect with the operator's system, which can realize simple editing of the short message content, and then send it to the audience through the short message channel of the operator. In this mode, it is impossible to know whether the customer has read the short message or not. Whether the customer is interested in the text message content or not, it is impossible to evaluate the marketing effect in the end

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