The invention provides a target
customer identification method and device, equipment, a storage medium and a program product, which can be applied to the technical field of
big data. The method comprises the steps that in a pre-constructed
knowledge graph, nodes are divided according to the association degree of the nodes, m communities are generated, the
knowledge graph comprises the nodes and edges, the nodes are constructed according to
customer information, and the edges are constructed according to association relation information between customers; calculating an abnormal index of each
community according to the nodes of which the point
feature mapping values are greater than or equal to a first set threshold value and / or the edges of which the edge
feature mapping values are greater than or equal to a second set threshold value in each
community in the m communities; determining the communities of which the abnormal indexes meet a third set threshold value as target communities; calculating the influence
score of each node in the target
community according to the edge
feature mapping value of the edge in the target community and the set feature weight of the edge; and identifying the customer corresponding to the node of which the influence
score is greater than or equal to a fourth set threshold value as a target customer.