The invention relates to the technical field of marketing, and discloses a
laundry customer marketing
system based on
big data, which comprises the following steps: firstly, collecting
customer information, specifically collecting customer name, contact information, address, gender and age information in a customer registration filling mode, and collecting evaluation of customers on
laundry service, environment and price; third-party
data acquisition is carried out to obtain customer data provided by a third-party platform, and the customer data comprises calculation of the average consumption amount, consumption frequency and evaluation scores of customers; carrying out
data mining, specifically mining and discovering a hidden mode and a rule in customer data; according to requirements, marketing target customer
crowds are analyzed from the angles of transaction channels, transaction amounts, transaction frequencies and member identities, and information of target customers is accurately returned and exported. Through the accurate customer portrait and the self-service analysis function, the
laundry can accurately identify the target customer crowd and formulate the personalized marketing strategy, the marketing accuracy is improved, and the marketing effect is improved.