Method is described that enables a creator user, such as a consumer, to define a product over a communications network making use of a client device to customize a product description in relation to available retailer information, and to customize, and/or cause the assignment of a customized, product identifier to said product description, and by causing the resulting product information to be stored, and made available, through a server system so as to enable creator users, or other consumers, to further define products and/or to place product order(s) at selected retail location(s). Retailer users may use a client device to define retailer information for near real time use by system users. Retail users may use a client device to input information to the system and, in turn, have the system send back information to allow providing, near real time, information regarding, identification, manufacture and/or sale of, product order(s).