The invention discloses a
product distribution strategy optimization method considering the endogenous influence of a distribution
network on a demand, and the method comprises the steps: 1, considering the endogenous influence of the distribution
network on the demand, taking the minimization of the total logistics time consumption in the distribution network as a target, and building a distribution strategy optimization model; 2, analyzing historical demand data, constructing product attribute proxy features, forming a demand
feature vector with historical logistics
service quality and regional economic development level of a cargo distribution network, training in combination with a
random forest prediction
algorithm to obtain a prediction model, predicting
product demand, and providing input for a cargo distribution strategy optimization model; and 3, constructing an iterative solution framework of
product demand prediction and
product distribution strategy optimization, and outputting a stable distribution decision. According to the method, the distribution network is dynamically adjusted by introducing a feedback mechanism, so that the total logistics time consumption in the distribution network is effectively shortened, the logistics operation efficiency of an enterprise is improved, and a systematic solution is provided for a
product distribution strategy
optimization problem in a complex environment.