The invention discloses an omni-channel advertisement accurate
delivery system and method. The omni-channel advertisement accurate
delivery system comprises a media
management unit, an advertisement delivery unit, an advertisement
content management unit, a
data acquisition and analysis unit and an operation support unit, wherein the media
management unit, the advertisement delivery unit, the advertisement
content management unit, the
data acquisition and analysis unit and the operation support unit are mutually connected. The media
management unit sends out an delivery request to the advertisement delivery unit, the advertisement delivery unit feeds advertisement information corresponding to the delivery request back to the media management unit, the media management unit searches the advertisement
content management unit for corresponding advertisement content according to the advertisement information and pushing the advertisement content to delivery media according to the types of channels of the delivery media, and meanwhile advertisement delivery data are stored through the
data acquisition and analysis unit. Based on true, comprehensive and dynamically-updated
user information, an advertisement accurate delivery scheme oriented to omni channels is provided, efficiency can be improved, accuracy of advertisement delivery is improved,
delivery cost of advertisers is reduced, the advertisement delivery effect is improved, and benefits can be increased.