The invention is directed to a 
system for and a method of generating sales leads as a service for one or more vehicle dealerships that are not otherwise affiliated with the service. The invention may include maintaining a 
web site independently of the one or more vehicle dealerships that is accessible over a 
computer network by a 
consumer who is considering 
purchasing a vehicle, offering to the 
consumer while the 
consumer is accessing the 
web site to provide the consumer with an estimated credit 
score, wherein the consumer provides the consumer's contact information before the estimated credit 
score is provided, outputting a credit 
score survey to the consumer over the 
computer network, receiving one or more answers to the credit score survey from the consumer over the 
computer network, receiving information indicative of the vehicle transmitted from the consumer over the computer network, the information indicative of the vehicle comprising one or more selected from the group consisting of year, make, model, style, and color of the vehicle, receiving contact information of the consumer transmitted from the consumer over the computer network, determining, independently of the one or more vehicle dealerships, the estimated credit score by applying at least one 
scoring algorithm to the one or more answers to the credit score survey, providing the estimated credit score over the computer network to the consumer, and transmitting the contact information of the consumer, the estimated credit score, and the information indicative of the vehicle to the one or more vehicle dealerships as a sales lead.