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Methods for capturing and reporting metrics regarding ad placement

a technology for ad placement and metrics, applied in the field of methods for capturing and reporting metrics regarding ad placement, can solve the problem that clients may be paying for ineffective (below the fold) ads

Inactive Publication Date: 2011-06-09
COMSCORE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Thus, clients may be paying for ineffective (Below the fold) ads.

Method used

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  • Methods for capturing and reporting metrics regarding ad placement
  • Methods for capturing and reporting metrics regarding ad placement
  • Methods for capturing and reporting metrics regarding ad placement

Examples

Experimental program
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Embodiment Construction

[0011]FIG. 1 illustrates an example system 10 that captures and reports metrics regarding Ad placement. The system 10 includes one or more user computer systems 12 coupled to multiple servers 16-19 over a public or private data network (e.g., the Internet) 14. A website generating server 16 produces a website that is accessible by a user via a browser on one of the user computer systems 12 over the network 14. The website includes Ad tags that instruct the browser to retrieve a corresponding advertisement from an associated Ad server 18 over the network 14. The website, Ad tag or retrieved advertisement includes embedded code that determines a number of metrics associated with display of the advertisement. The determined metrics are then sent to an Ad evaluation server 19 and / or the other servers 16, 18 for evaluation.

[0012]FIG. 2 illustrates a browser 22 presented on a display 20 of one of the user computer systems 12. The size of a screen area 21 of the display 20 is used as a bas...

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Abstract

Systems and methods for recording impression events of Ad content on a webpage. An example method renders on a display of a computer device a webpage accessible over a network. The webpage includes at least one Ad unit. Then Ad tag information associated with the at least one Ad unit and browser viewport information (display location and size information) is retrieved. The occurrence of an Ad Placement event is determined if based on the comparison a predefined percentage of the Ad unit is within the browser viewport. An Ad Placement event timer is begun upon the determination of occurrence of the Ad Placement event. The Ad Placement event timer is stopped if an out-of-view event has occurred based on the Ad tag information and the browser viewport information. An Ad Placement event is then recorded. The recorded Ad Placement event is transmitted to a previously designated server over the network.

Description

PRIORITY CLAIM[0001]This application claims the benefit of U.S. Provisional Application Ser. Nos. 61 / 267,742, 61 / 267,748, 61 / 267,751 filed Dec. 8, 2009, which are hereby incorporated by reference.BACKGROUND OF THE INVENTION[0002]Ad placement is defined literally as “where are you placing the Ad on the (web) page”. Ad placement could be at the top of the page, where the Ad is immediately seen by the website visitor (industry vernacular: “Above the fold”), or somewhere else on the page where it is only partially visible or out of view completely (industry vernacular: “Below the fold”). Currently, advertising companies charge their clients for every Ad impression whether the Ad appears Above the fold or Below the fold. Thus, clients may be paying for ineffective (Below the fold) ads.SUMMARY OF THE INVENTION[0003]The present invention provides systems and methods for recording impression events of Ad content on a webpage. An example method performed on a user computer device coupled to ...

Claims

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Application Information

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IPC IPC(8): G06Q30/00
CPCG06Q30/0272G06Q30/0277G06Q30/0248G06Q30/0242G06Q30/02
Inventor BAIRD, JAMESREDMOND, NICKHARRISON, GREGORYGEBALA, BRIANKAWAMOTO, JOHN
Owner COMSCORE
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