System for carrying out precision marketing on basis of deep user portrait and realization method

A precision marketing and user technology, applied in marketing, data processing applications, special data processing applications, etc., can solve problems such as insufficient label data mining

Inactive Publication Date: 2017-11-28
北京至信普林科技有限公司
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AI Technical Summary

Problems solved by technology

[0004] In view of the problems in the background technology, the purpose of the present invention is to provide a system and implementation method for precise marketing based on in-depth user portraits, to solve the problem of insufficient tag data mining for tradi

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  • System for carrying out precision marketing on basis of deep user portrait and realization method
  • System for carrying out precision marketing on basis of deep user portrait and realization method

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Embodiment Construction

[0039] The specific embodiments of the present invention will be described in detail below in conjunction with the drawings and specific embodiments. These specific implementation methods are only for description and are not used to limit the scope or implementation principles of the present invention. The protection scope of the present invention is still subject to the claims, including obvious changes or changes made on this basis.

[0040] The present invention is based on the spark open source platform, and designs the framework of the in-depth user portrait system, so as to carry out precise marketing of users. Such as figure 1 As shown, the overall system architecture consists of five layers:

[0041] 1. The data source layer, which includes user data sources, Pulin data sources, crawler data sources and other data sources.

[0042] Customer data source, storage medium is mysql, oracle. Pullin data source, storage medium hbase database. Crawler data, storage medium ...

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Abstract

The invention relates to the technical field of communication data processing, in particular to a system for carrying out precision marketing on basis of user portrait and a realization method. The system comprises a data source layer, a data processing layer, a data platform layer, a data response layer and a data display layer, wherein the data source layer is used for storing various data sources; the data processing layer is used for summarizing data in the data sources and then pulling through the data with different sources; the data platform layer is used for processing data operated by the data processing layer to form preliminary label data of users; the data response layer is used for storing the label data operated by the data platform layer; and the data display layer is used for displaying deep user portraits and carrying out precision marketing display on users. According to the system and the realization method, the problem that the mining for label data of traditional user portraits is insufficient is solved, the cold start problem in traditional recommendation systems is solved through depth-based user portraits is solved, and enterprises are helped to carry out precision marketing on the users.

Description

technical field [0001] The invention relates to the technical field of communication data processing, in particular to a system and implementation method for precise marketing based on in-depth user portraits. Background technique [0002] At present, enterprise user portraits are supported by simple data statistics and simple algorithm models. Offline and partial real-time data processing is performed based on the Hadoop platform or other big data platforms to meet the diversified functional requirements of reports. At the same time, enterprise managers can According to the results of the user portrait, enterprise decision-making guidance is carried out. However, in-depth data mining has not been carried out at the level of user portrait label results, and the label data generated by user portraits has not been used more deeply, so that user portraits have not exerted more functions. In terms of enterprise precision marketing, model algorithms are mainly used to recommend ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0201G06F16/27G06Q30/0282
Inventor 冯博
Owner 北京至信普林科技有限公司
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