Physical place behavior analysis system and method based on Internet of things and big data

A behavior analysis and big data technology, applied in the computer field, to improve the shopping experience and save management costs

Inactive Publication Date: 2017-02-15
重庆智道云科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Today, with the vigorous development of Internet of Things technology, there is an urgent need for a behavior analysis system for physical places to analyze the specific behavior of customers entering the physical place, so as to solve the above-mentioned drawbacks in the operation and management of physical places.

Method used

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  • Physical place behavior analysis system and method based on Internet of things and big data
  • Physical place behavior analysis system and method based on Internet of things and big data
  • Physical place behavior analysis system and method based on Internet of things and big data

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Embodiment Construction

[0049] Embodiments of the technical solutions of the present invention will be described in detail below in conjunction with the accompanying drawings. The following examples are only used to illustrate the technical solution of the present invention more clearly, so they are only examples, and should not be used to limit the protection scope of the present invention. It should be noted that, unless otherwise specified, the technical terms or scientific terms used in this application shall have the usual meanings understood by those skilled in the art to which the present invention belongs.

[0050] see figure 1 As shown, Embodiment 1 provides a physical site analysis system based on the Internet of Things and big data: the system includes smart commodity tags, scene management equipment, deployment tools, mobile App, local server and cloud server; the smart commodity The tag is bound to the commodity that needs to be tracked, the scene management device is installed everywhe...

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Abstract

The invention relates to a physical place behavior analysis system based on Internet of things and big data, which comprises a smart commodity label, a scene management device, a deployment tool, a mobile phone App, a local server and a cloud server, wherein the smart commodity label is bound on a commodity in need of being tracked; the scene management device is arranged at each position of the physical place; the local server is arranged in the physical place; the deployment tool is used for carrying out data exchange with the smart commodity label and the scene management device respectively to acquire the commodity ID information and the map position information of the commodity in the physical place; and the local server is used for carrying out data exchange with the mobile phone App and the scene management device, and behavior analysis is carried out on a member customer carrying the mobile phone App to enter the physical place according to received data. Through enabling person, commodity and physical place data to be in one-to-one correspondence, customer needs can be analyzed, the shopping experience in the physical place can be enhanced, and precision marketing for the physical place can be realized.

Description

technical field [0001] The invention belongs to the field of computer technology, and in particular relates to a behavior analysis system and method of a physical place based on the Internet of Things and big data. Background technique [0002] With the rapid development of e-commerce, online shopping has become a convenient way for people's daily consumption. Online shopping merchants use the cookie function of the Internet to accurately collect the browsing traces of each user, and understand the purchasing habits and purchasing capabilities of each user and other data. In this way, it is possible to accurately push product information to increase return rate, recommend similar products to reduce churn rate, and provide bundled sales of product accessories to increase customer unit price; whether users place an order, the reason for placing an order, and the reason for not placing an order can all be obtained from data analysis. All of these can provide scientific data fo...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06K17/00
CPCG06Q30/0201G06K17/00
Inventor 陈叙跃邓凤云胡继波
Owner 重庆智道云科技有限公司
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