Accurate marketing method and system for establishing user portrait based on big data

A precision marketing and big data technology, applied in data processing applications, marketing, advertising, etc., can solve problems such as poor results and insufficient fineness, and achieve good results

Pending Publication Date: 2019-07-05
摩派空间(天津)科技股份有限公司
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] The purpose of the present invention is to provide a precision marketing method and system for establishing user portraits based on big data, so as to solve the problem of extracting user tags, constructing user portraits, and implementing p...

Method used

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  • Accurate marketing method and system for establishing user portrait based on big data
  • Accurate marketing method and system for establishing user portrait based on big data
  • Accurate marketing method and system for establishing user portrait based on big data

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Embodiment Construction

[0032] The technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the described embodiments are only a part of the embodiments of the present invention, rather than all the embodiments. Based on the embodiments of the present invention, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present invention.

[0033] Such as figure 1 As shown, a precision marketing method based on big data to establish user portraits includes the following steps:

[0034] S1. Based on network probe technology and big data technology, we can obtain users' static information data and dynamic information data to form a data source.

[0035] Utilizing network probe technology and big data technology, a large amount of user data is comprehensively obtained in all areas...

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Abstract

The invention discloses an accurate marketing method and system for establishing a user portrait based on big data. The method comprises the following steps of S1, comprehensively acquiring the staticinformation data and the dynamic information data of a user based on a network probe technology and a big data technology to form a data source; S2, performing analysis processing and feature extraction on the data source, generating a personalized user tag and generating a weight corresponding to the user tag; S3, constructing a user portrait and a user portrait model based on the user tag and the weight corresponding to the user tag; and S4, realizing the accurate marketing based on the user portrait model. The system comprises a data acquisition module, a user label generation module, a user portrait construction module, a precision marketing module and a database module. According to the accurate marketing method and system for establishing the user portrait based on the big data in the technical scheme, during the user label extraction, user portrait construction and precise marketing implementation, the accurate marketing is scientifically, finely and truly achieved, and the effect is good.

Description

Technical field [0001] The invention relates to the fields of big data technology, user portrait technology and precision marketing technology, and is specifically a precision marketing method and system for establishing user portraits based on big data. Background technique [0002] The advancement of the mobile Internet has brought tremendous changes to people's lifestyles and consumption patterns, and merchants’ marketing methods must also be upgraded simultaneously to survive the tremendous changes. With the in-depth research and application of big data technology, merchants are increasingly focusing on precision marketing of big data and in-depth exploration of potential commercial value. Therefore, the concept of “user portrait” based on big data technology is increasingly being paid attention and mentioned by merchants. and. User portrait, that is, user information labeling, is to perfectly abstract a user's business overview after collecting and analyzing data on consume...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
CPCG06Q30/0256G06Q30/0271
Inventor 王仁华
Owner 摩派空间(天津)科技股份有限公司
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