Advertisement precision marketing method based on APP self-service platform

Abstract

The invention provides an advertisement precision marketing method based on an APP self-service platform. The method includes the steps that client resource information is acquired; the client resource information is traversed according to a first inquiry request sent by a promulgator, inquiry results serve as marketing objects, and the first inquiry results can be processed according to the request of the promulgator; advertisement information is sent to the marketing objects, the advertisement information and the marketing objects are bound and serve as marketing information to be stored in a database, feedback information of each marketing object within a preset time period is counted, and the feedback information and the marketing information are bound and serve as marketing records to be stored in the database; the marketing records are traversed according to an inquiry request of the promulgator and second inquiry results can be generated and processed according to the inquiry request of the promulgator. According to the method, the marketing objects can be more widely and more accurately found for a client, communication can be made with each marketing object, and advertisement marketing precision and advertisement marketing efficiency are improved.

Description

technical field [0001] The invention belongs to the network field, in particular to an advertising precision marketing method based on an APP self-service platform. Background technique [0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and place advertisements in these APPs. It can play a very effective role, but it is time-consuming and labor-intensive to calculate the effect of advertisements. Advertisers cannot intuitively understand the placement and promotion results of advertisements. In addition, they do not know who browsed or clicked on their advertisements. The budget usage of their own advertising is not particularly clear. In addition, advertisers do not know who is interested in their advertisements, and cannot carry out accurate advertising marketing, so that the promotion and marketing results ...

AI Technical Summary

Problems solved by technology

[0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and place advertisements in these APPs. It can play a very effective role, but it is time-consuming and labor-intensive to calculate the effect of advertisements. Advertisers cannot intuitively understand the placement and promotion results of advertisements. In addition, they do not know who browsed or clicked on their advertisements. Not very clear about the budget usage of their own advertising

In addition, advertisers do not know who is interested in their advertisements, and cannot carry out accurate advertising marketing, so that the promotion and marketing results of advertising cannot be directly reflected, and the relationship between advertisers and marketing objects is limited. leading to poor ad performance