Advertisement precision marketing method based on APP self-service platform

An advertising and platform technology, applied in the network field, can solve the problems of restricting the contact between advertisers and marketing objects, unable to intuitively understand the results of advertising and promotion, unclear browsing or clicking on advertisements, etc.

Inactive Publication Date: 2015-02-18
BEIJING JINHER SOFTWARE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and place advertisements in these APPs. It can play a very effective role, but it is time-consuming and labor-intensive to calculate the effect of advertisements. Advertisers cannot intuitively understand the placement and promotion results of advertisemen

Method used

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Embodiment Construction

[0035] The present invention will be described in further detail below in combination with specific embodiments, so that those skilled in the art can implement it with reference to the description.

[0036] The advertising precision marketing method based on the APP self-service platform provided by the present invention is based on the Jinhe IU advertising APP platform. The platform provides a variety of advertising products, including startup page ads, carousel image ads, promotion link ads, video ads, application walls, product walls, question and answer ads, etc. It supports a variety of advertising models, and can be used for brand promotion, product promotion and application promotion, etc. Getting rid of the traditional advertising model, advertisers can set the price of advertising costs themselves. Jinhe charges fees based on user browsing, clicking, browsing + clicking, and the effect of advertisements. Secondly, creatively put forward three targeting methods of adv...

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PUM

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Abstract

The invention provides an advertisement precision marketing method based on an APP self-service platform. The method includes the steps that client resource information is acquired; the client resource information is traversed according to a first inquiry request sent by a promulgator, inquiry results serve as marketing objects, and the first inquiry results can be processed according to the request of the promulgator; advertisement information is sent to the marketing objects, the advertisement information and the marketing objects are bound and serve as marketing information to be stored in a database, feedback information of each marketing object within a preset time period is counted, and the feedback information and the marketing information are bound and serve as marketing records to be stored in the database; the marketing records are traversed according to an inquiry request of the promulgator and second inquiry results can be generated and processed according to the inquiry request of the promulgator. According to the method, the marketing objects can be more widely and more accurately found for a client, communication can be made with each marketing object, and advertisement marketing precision and advertisement marketing efficiency are improved.

Description

technical field [0001] The invention belongs to the network field, in particular to an advertising precision marketing method based on an APP self-service platform. Background technique [0002] In modern society, almost everyone has a mobile phone, and the most important thing in the mobile phone is a large number of various APPs. Users can download their favorite APPs from some application markets, and place advertisements in these APPs. It can play a very effective role, but it is time-consuming and labor-intensive to calculate the effect of advertisements. Advertisers cannot intuitively understand the placement and promotion results of advertisements. In addition, they do not know who browsed or clicked on their advertisements. The budget usage of their own advertising is not particularly clear. In addition, advertisers do not know who is interested in their advertisements, and cannot carry out accurate advertising marketing, so that the promotion and marketing results ...

Claims

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Application Information

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IPC IPC(8): G06Q30/02G06F17/30
Inventor 栾润峰
Owner BEIJING JINHER SOFTWARE
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