Method for marketing transformation of BiddingX platform

A platform and implementation method technology, applied in the Internet field, can solve problems such as waste of hardware costs, achieve low latency, improve performance, and optimize logic effects
CN107993097AInactive Publication Date: 2018-05-04广州舜飞信息科技有限公司
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
广州舜飞信息科技有限公司
Publication Date
2018-05-04
Estimated Expiration
Not applicable · inactive patent

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Abstract

The invention relates to the technical field of Internet and discloses a method for marketing transformation of BiddingX platform. The method includes the steps that the BiddingX platform monitors data of a whole process, integrates the data, and imports the data into a DMP system in real time; the DMP system drives an algorithm engine of BiddingX, and a full-flow solution for every marketing contact. The monitoring includes exposure monitoring, click monitoring and landing page monitoring, and the marketing contacts include creative display, advertisement click, landing page, website / APP, conversion and social sharing. According to the method for marketing transformation of the BiddingX platform, a plurality of marketing channels and marketing conversion processes are uniformly managed onthe same platform, so that the management efficiency, data transparency and data availability are maximized, and data loss and process sections are reduced. A plurality of marketing optimization solutions are driven by using DMP data, so the marketing effect is improved.
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Description

Technical field

[0001] The present invention relates to the field of Internet technology, in particular to a marketing conversion method of the BiddingX platform. Background technique

[0002] DSP (Demand-Side Platform, demand-side platform) uses technical means to conduct advertising transactions and management. Advertisers can purchase media resources programmatically, and use algorithms and technology to automatically achieve precise target audience targeting, and only deliver ads to the right people. The media can programmatically sell cross-media and cross-terminal (computers, mobile phones, tablets, Internet TV, etc.) media resources, and use technology to achieve the classification of advertising traffic and differentiate pricing (for example, the price in first-tier cities is higher than that in second- and third-tier cities, The price in prime time is higher than other time periods). The emergence of programmatic advertising mainly changed the advertising model. [0003...

Claims

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