Method for marketing transformation of BiddingX platform

A platform and implementation method technology, applied in the Internet field, can solve problems such as waste of hardware costs, achieve low latency, improve performance, and optimize logic effects

Inactive Publication Date: 2018-05-04
广州舜飞信息科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

If the DSP connects a large amount of traffic but can only consume a small amount, it will cause a lot of waste of hardware costs
Therefore, developing and maintaining a DSP system requires sufficient funds to maintain various costs

Method used

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  • Method for marketing transformation of BiddingX platform
  • Method for marketing transformation of BiddingX platform
  • Method for marketing transformation of BiddingX platform

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Embodiment Construction

[0046] In order to make the objectives, technical solutions and advantages of the present invention clearer, the present invention will be further described in detail below with reference to the accompanying drawings.

[0047] See figure 1 , Which shows the comparison of traditional advertising and programmatic advertising purchase models. Under the traditional advertising purchase model, advertisers need to negotiate with many media one by one or purchase media resources through advertising agencies, and use CPT or CPM billing models for advertising packages. the amount. The emergence of Ad Netword has improved the efficiency of media buying to a certain extent. Advertisers can place advertisements in multiple media at the same time, and independently choose which regions, time periods, crowd tags, etc., to be placed. The orientation conditions. Network alliances can target users, but their crowd tags are predefined and cannot be customized according to the needs of advertisers...

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Abstract

The invention relates to the technical field of Internet and discloses a method for marketing transformation of BiddingX platform. The method includes the steps that the BiddingX platform monitors data of a whole process, integrates the data, and imports the data into a DMP system in real time; the DMP system drives an algorithm engine of BiddingX, and a full-flow solution for every marketing contact. The monitoring includes exposure monitoring, click monitoring and landing page monitoring, and the marketing contacts include creative display, advertisement click, landing page, website / APP, conversion and social sharing. According to the method for marketing transformation of the BiddingX platform, a plurality of marketing channels and marketing conversion processes are uniformly managed onthe same platform, so that the management efficiency, data transparency and data availability are maximized, and data loss and process sections are reduced. A plurality of marketing optimization solutions are driven by using DMP data, so the marketing effect is improved.

Description

Technical field [0001] The present invention relates to the field of Internet technology, in particular to a marketing conversion method of the BiddingX platform. Background technique [0002] DSP (Demand-Side Platform, demand-side platform) uses technical means to conduct advertising transactions and management. Advertisers can purchase media resources programmatically, and use algorithms and technology to automatically achieve precise target audience targeting, and only deliver ads to the right people. The media can programmatically sell cross-media and cross-terminal (computers, mobile phones, tablets, Internet TV, etc.) media resources, and use technology to achieve the classification of advertising traffic and differentiate pricing (for example, the price in first-tier cities is higher than that in second- and third-tier cities, The price in prime time is higher than other time periods). The emergence of programmatic advertising mainly changed the advertising model. [0003...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
CPCG06Q30/0244G06Q30/0269G06Q30/0273
Inventor 梁丽丽张君晖李华煜谭荣棉
Owner 广州舜飞信息科技有限公司
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