135 results about "Marketing channel" patented technology

An online advertising system and method permits a business or individual to create an online advertisement, market the advertisement on the internet or another communications network, and track online activity associated with the advertisement. The advertising system may include a series of websites (referred to as “area code local sites”) that provide a marketing distribution channel or network. The area code local sites may be used to provide one of the marketing channels for publication of an online advertisement created using the advertising system.

Methods and systems are provided for improving recycling and participation rates by providing financial incentives to households engaged in recycling. Certain embodiments of the invention relate to reduction of costs associated with waste collection and the enhancement of collection efficiency. Other embodiments of the invention relate to opening a marketing channel for participating retailers to build value from responsible corporate citizenship.

The invention relates to a novel anti-fake traceability system and method. The novel anti-fake traceability system comprises an anti-fake traceability platform, a manufacturer information providing unit, a consumer unit, a position information providing unit, an agent unit and a selling terminal. The novel anti-fake traceability method includes the steps of key negotiating, two-dimension code generating, product producing, product warehousing/delivering, product receiving/delivering by the agent unit, user inquiring and background processing of user inquiring. According to the novel anti-fake traceability system and method, the anti-fake function, the traceability function and the fleeing preventing function can be achieved at the same time, information storage, process control, information encryption and information reading are all achieved and completed through two-dimension codes, the anti-fake traceability aim of products of modern enterprises can be achieved, product fleeing can be further effectively avoided, the enterprises are helped to achieve management on marketing channels, interaction between the enterprises and the consumer unit is achieved, and the brand building cost of the enterprises is reduced.

The invention provides an intelligent medicine purchasing system based on a remote medical system and medical advice compliance monitoring. The system comprises a remote medical subsystem, a management subsystem linked with a medical unit information platform, and a medicine shopping guide service subsystem linked with a service information platform of a medicine sales network. With the adoption of the intelligent medicine purchasing system provided by the invention, a specific marketing channel is established for the medicine sales network, and a new business model and a new service model are synchronously developed; a patient can implement the follow-up visiting process and medicine purchasing process without going to a hospital and a drugstore, therefore, the medical visits can be reduced, the cost of medical visits is decreased, the probability of cross infection of a patient can be reduced, the efficiency and accuracy of medicine purchasing service can be improved, convenience is brought to medicine sales and the patient, and the burden on the patient can be decreased.

This invention provides buildings with a modular air conditioning system that utilizes solar energy for heating air. This invention contains a solar collector assembly, an inlet assembly and an outlet assembly. The solar collector assembly further comprises a transparent panel, a heat-absorbing set and a support base, and forms paths for heating the air, wherein the heat-absorbing set is made of several simple, light-weight modular heat-absorbing units to form several heat-absorbing channels. Such a design not only can fully utilize the heat-absorbing space on the roof and save the cost for being displayed in marketing channels, but also can be constructed by the users in accordance with their own needs, so as to save cost in modularization. The inlet and outlet assemblies communicate to the heat-absorbing channels in the solar collector assembly and are respectively connected to the pipes and paths leading into and out of the buildings. By switching and adjusting the openings of these pipes and paths, in winter, the preheated air will be introduced into buildings; and in summer, the hot indoor air will be expelled out of the buildings and fresh air will be guided into the buildings. As a result, a more economical air conditioning system is formed.

The invention which is suitable for the digital TV field provides a playback method and a system of a living program, and the method comprises the following steps: the key information of the living program is obtained according to the present living program; a relevant program content which is related to the key information of the living program is searched according to the key information of the living program and the suggestion information can be showed; a program playback order of the user is received, and a recommending list of the relevant program is generated and showed according to the relevant program content; a choice order of the program content in the relevant program recommending list of the user is received and the program is played. In the embodiment of the invention, the program information which is related to the living program is found out according to the key information of the present living program, and the users are suggested; the watching users can choose the relevant program information to watch according to needs and the suggestion, and the operation of users is extremely simple and convenient, therefore, the using experience of users can be improved, and the marketing channel is provided and the marketing profit is brought to digital TV operators.

Systems, methods, and computer program products are provided that allow wireless device users to “opt-in” to a direct marketing campaign by “clicking on” a conventional advertisement displayed within a wireless device and register to receive future promotions via one or more direct marketing channels. Likewise, users can “opt-out” of future direct marketing by “clicking on” content displayed within various promotional content.

The invention discloses a block chain real-time polling cloud side system comprising a client side database, an identity authentication module, a request authentication module, a transmission module, a cloud side authentication module, a base station storage system, the cloud side authentication module and a base station polling exchange system. The working flow is that a globally unique electronic tag guaranteed by an asymmetric encryption algorithm is used as NFC in the invention, and the specially designed block chain embedded NFC can perform counterfeit verification through a common mobile phone for block chain users; besides, after storage of VeChain block chain network information, a mobile side application reads product information stored in a distributed way in the special block chain through authenticity verification, and the information can include commodity design, production, logistics, sales and all other information so as to be fully transparent to the supply chain of production enterprises, marketing channels, supervision departments and the final block chain users.

Methods and systems consistent with the principles of some embodiments of the present invention provide for determining a set of variables that together have strong predictive power relative to some target variable(s); identifying a subset of variables that together describe the majority of the information in the database; statistically segmenting the database; predicting unknown values in the target variables; combining prediction and VIVa; filling gaps in databases for further analysis or database completion; predicting probabilities; and outputting information based on the processed data. The outputs may relate to optimizing price to maximize return, producing a database based on postal code, identifying a trade area for sale of goods; and/or optimizing the distribution of marketing funds across various marketing channels.

This method includes steps: a. This system issues an ad on the page layout of an Internet station to display and transfer product info to users. b. User strikes the ad to order product. c. The system records the ordering info (OI). d. According to OI, the system calculates the paying partition to the agent. On the basis of sale-ratio-payment mode and fully analyzing the net selling mode, this net chain selling method intends to build a mobile value-added (MV) net selling platform. It attracts numerous Internet agents, builds the gold net selling channel and uses the agents' net station resource to recommend the MV products to users and raises the saleroom of the MV products.

The invention discloses an agency sales system and method. The system includes a business database, a product database and an agency sales unit. The method includes: logging in and registering, receiving the buyer's request, and locating the product; if the buyer completes the purchase, generating an order, and simultaneously generating order information and recording the order process in the background database; the agent receives the buyer's information and simultaneously receives Purchase completed order information; and enter commodity information, update commodity information and record order commission; at the same time, synchronize commodity information and order information of sold commodities to the background database. The agent sales system can realize the simultaneous sharing of product information and order process between suppliers and distributors, and at the same time, the performance of both parties is automatically divided into and settled according to the sales agent sales platform. The agency sales method provides suppliers with a large number of personal sales channels through the aggregation of a large number of agents. Now the supplier and the agent share the product information and order process synchronously, and the performance is automatically divided and settled according to the sales volume.

The invention provides a transaction information service platform. The transaction information service platform comprises an OPEN API interface, a service module and an SPI. The OPEN API interface is in butt joint with a marketing channel side. The service module comprises multiple service function modules, the marketing channel side has access to the service module through the OPEN API interface and calls the corresponding service function modules, the service function modules analyze messages from the OPEN API interface, and data in a database is queried or updated according to the analysis result. The SPI is in butt joint with an asset side, and the asset side comprises multiple financing institutions. The service module and the different financing institutions on the asset side carry out information interaction through the SPI, the asset side and the service function modules carry out information interaction by calling the SPI, and therefore transactions issued by the marketing channel side are completed. The transaction information service platform has the advantages that the flexible and adaptive financing institution butt joint interface SPI and a standardized OPEN API gateway are arranged, rapid access of different channels and different kinds of equipment is supported, a complete internet-based transaction interface is provided for the financing institutions, information sharing between the financing institutions and marketing channel vendors is achieved, and repeated investment of infrastructures of the two parties is reduced.

The invention discloses a method for realizing active propelling and payment of a bill. In the method, a user authorizes a limit of power to an electronic bill management platform for receiving various electronic bills and orders of the user, and opens a mobile payment business in a designated website; after receiving the various electronic bills and the orders of the user, the electronic bill management platform automatically generates a payment bill and sends the bill to a mobile phone of the user; and the user selects payment according to the payment bill, and then the user receives payment confirmation notification information after successful payment. The method can remind the bill for active sending, immediately pay and store after receiving the bill and pay at any time according to the user, thus improving efficiency and ensuring flexibility of the user; an encryption technology and a technology for preventing data from being tampered are adopted in the use process, thus improving the safety of remote payment; and the method provided by the invention and assisted by the traditional marketing channel can achieve rapid payment, thus being an important means to realize wireless e-business.

A computer-implemented system and method for coordinating apparel production. In preferred embodiments, the invention is a business model and system for the apparel industry in which production channels and marketing channels are comprehensively coordinated by a central operating center via the Internet. By interacting with a website, registered clients (e.g., apparel businesses, wholesalers, retailers, etc.) articulate what their specific detailed requirements are in terms of production, delivery and other aspects. Then, data on these clients' orders are forwarded to each of the production channels through the central operation center which performs the tasks of comprehensive coordination, management and business operation.

A method and system optimizes investments for each marketing channel of a multichannel marketing campaign. Past optimal investments are compared to current sales or profits for each marketing channel, and a new optimal investment is estimated for each marketing channel, which may be used as a marketing budget. A marketing dashboard is used to determine the new optimal investments for the marketing channels, and the new optimal investments are stored in a marketing database.

The invention relates to an application gray scale publishing method and apparatus. The method includes the steps of collecting feedback information of users on new functions of an application, adjusting the gray scale publishing proportion according to the feedback information, and determining whether to publish new functions of the application to a client or not according to the gray scale publishing proportion when the client requires to use the application. The gray scale publishing proportion can be adjusted dynamically, and the number of users corresponding to defective new functions is reduced. The gray scale publishing period can be shortened, and the influence of defective new functions on user experience can be minimized. Publishing through different application marketing channels is not needed, and the maintenance cost is substantially reduced.

The invention discloses a marketing activity management method. The method includes the following steps that: when a marketing activity configuration request is detected, the configuration interface of marketing activities is displayed, so that an activity planner can input marketing activity information; a marketing activity plan is configured and formed on the basis of the marketing activity information inputted by the activity planner; the marketing activity plan is advertised in a marketing pool, the revenues of each marketing channel in the marketing pool are determined, the input-outputratio of each marketing channel is evaluated; and a target marketing channel is determined based on the input-output ratios, and the marketing activity plan is implemented on the target marketing channel. The invention also discloses a marketing activity management device, a marketing activity management apparatus and a computer storage medium. With the marketing activity management method, the marketing activity management device, the marketing activity management apparatus and the computer storage medium of the invention adopted, the rationality of the formulation of the marketing activity plan is improved; and the suitable marketing channel can be selected for the configured marketing activity plan, so that the revenues of the marketing activity can be maximized.

The invention discloses a cloud protective system for improving personal information security in a network marketing channel. The cloud protective system for improving the personal information security in the network marketing channel comprises a personal information security model and a cloud service provider trust evaluating system. The personal information security model comprises four layers, namely a user layer, an interface layer, a platform layer and a management layer. The user layer is used for authenticating a user identity, the interface layer is used for classifying and encrypting complex personal information, the platform layer is used for storing data, and the management layer is used for guaranteeing the effective operation of the whole system. According to the cloud service provider trust evaluation system, the behavior trust evaluation of the cloud service provider is established based on the membership degree principle. According to the cloud protective system for improving the personal information security in the network marketing channel, the corresponding model aiming at the personal information security is put forward, the trust evaluation system for the service provider is put forward, therefore, protection for the personal information can be improved, the trust evaluation level for the service provider is improved, the personal information security in the network sale can be ensured, and the sound development of electronic commerce is facilitated.

A system and method for automatically assigning marketing allocations, including advertisements and coupons, for a business to marketing channels. An investment engine and recommendation engine uses input data to assign marketing allocations to marketing channels. Consumer activity is generated that produces corresponding output data. The investment engine calculates a return-on-investment (ROI) metric, and the recommendation engine generates a report related to the input and output data. The input data, marketing allocations or channels are adjusted to optimize the ROI metric and recommend marketing campaign strategies. The system also automatically determines which keywords the business should assign their marketing allocations to when a consumer utilizes similar keywords on a search engine. Targeted keywords are determined by applying budget weights to keywords related to the business and monitoring output data, such as a click through rate of the marketing allocations. Keywords with higher click through rates receive higher budget weights.

This invention is an interactive internet based system that will allow customers to view, and participate in multiple incentive programs via said single interactive internet based system. The customers will be able to choose for themselves from a list of qualifying incentive programs. Additionally, the customers will be ready to track and control their participation, including the redemption of the aforementioned incentives. Furthermore, this system allows vendors to create, manage, and track their incentive programs utilizing the same interactive internet based system. Vendors will be able to design, submit, and manage their own customer incentive programs and business activity down to the customer level, wherein the data is updated real time or daily.

The invention discloses a system and method based on electronic commerce channel management and business cooperation, and relates to the technical field of electronic commerce and online payment. According to the system and method, for the characteristics that orders have commonality and diversity in electronic commerce business processing, a marketing channel system, a shopping cart system, a channel management system and an electronic commerce service platform are distributed, and functions of each part are reasonable allocated, so that a simple, clear and safe e-commerce service hierarchical structure is formed. During the using process, the whole electronic commerce business process is cooperatively completed through the cooperation among the parts, the demand of the differences in electronic commerce business is satisfied, and unified management of the common parts can be realized, so that the system design and realize process become simpler and clearer. The user experience is better. The security of the fund and the system is higher when payment. The problems in the mode that in the prior art, one system is adopted to manage the goods, order and processes the payment processsimultaneously are solved.

The invention relates to an omni-channel new retail business model. A brand merchant establishes a unified online e-commerce store, an offline physical store and a virtual physical store to form a marketing channel, so that the conflicts of interest between the current e-commerce and entities can be solved, the online and offline channels are integrated and unified, the offline channel is allowedto obtain the traffic dividend brought by the online channel, and the online channel is also allowed to introduce traffic from the offline channel; in principle, products are distributed and deliveredby headquarters in a unified manner, so that the opportunities and possibilities for channel partners to adulterate can be reduced, interest sharing can be performed through a profit sharing mode, online and offline headquarters and agents can coexist, the internal competition can be eliminated, the brand side can master data independently and understand market information more directly, which isconducive to the development, the brand side masters the channels independently, so that the problem of online and offline fake goods can be solved fundamentally and thoroughly, offline franchisees are incorporated into the brand side autonomous system, and the online and offline channels are integrated and unified, promote the development of each other, and introduce traffic to each other to integrate resources, and thus the conflicts of interest between the brand side and the offline franchisees can be solved.

The invention relates to a travel transfer planning method based on airline ticketing. The travel transfer planning method is characterized by comprising the following steps: firstly, selecting an optimal transfer site; then, collecting the travel data of a first travel and a second travel, and selecting superior resources in the travel data; then, enabling the superior resources to correspond to different marketing channels, putting on the market, and returning the price combination of corresponding channels. Thus, after the travel transfer planning method is adopted, a series of problems such as inconvenience in subsequent travels caused by no direct flight, no airplane or relatively early or late takeoff and landing time can be solved, and a diversified traffic combination solution can be provided for customers.

The invention discloses an electronic commerce platform sales promotion engine implementation method. The method comprises the following steps that (1) a uniform management background customized during designing and a management interface are provided; (2) sales promotion rules and sales promotion operations are set; (3) a corresponding database table is designed for persistence of designed sales promotion rule data. According to the electronic commerce platform sales promotion engine implementation method, various sales promotion rules and operations in an electronic commerce system can be flexibly matched, the various rules and operations are used in an overlapped mode, the requirement of an enterprise electronic commerce marketing channel for sales promotion can be met, meanwhile, the rules and operations support customized service extension, the requirement for enterprise customized sales promotion is met, and the good expansibility is achieved.

The invention discloses a system and a method for realizing industrial chain upstream and downstream bidirectional tracing. The system comprises a tracing platform, a production enterprise tracing system, a third-party supervision system, an operation unit tracing system and a consumer unit; the tracing platform is respectively connected with the production enterprise traceability system, the third party supervision system, the operation unit tracing system and the consumer unit; and a user registration management module, a product tracing code management module, a tracing information management module and a tracing/anti-counterfeiting query module are arranged in the tracing platform. By forming a complete responsibility traceability chain, consumers, distribution units and production enterprises, a traceability relation is established through traceability information (such as traceability two-dimensional codes) marked on products, and corresponding complete responsibility traceability information chains are respectively formed in data centers of a traceability platform, the production enterprises and government supervision departments. Management of marketing channels by enterprises is realized, interaction between the enterprises and consumers is realized, and real-time monitoring of supervised articles by supervision departments is realized.