The present invention provides a method to personalize and enhance the value of
consumer items for use in outdoor activities. It utilizes
radio frequency identification (RFID) tags, computers, PDAs, and
cell phones to link,
record, and retrieve positional, personal, and historical data. The
personalization and association of an object to a unique event by the
consumer will lead to enhanced value of the product. Information that is stored on
cell phones, PDAs, computers, and external databases are transferred as
multimedia messages. The information is cataloged and organized using the unique RFID number. The subject line of the
multimedia message is the RFID tag number. Commercial items such as skis, coats, hats, shoes, shirts, pants, gloves, sun glasses, surfboards, bicycles, wetsuits,
cell phones, computers, golf clubs, golf balls,
fishing poles, and lures will be produced that contain RFID tags.