Innovative marketing platform

A platform and trading platform technology, applied in the field of electronic information, can solve the problems of low marketing ability, short life expectancy, lack of ability and means to develop the market, etc., and achieve the effect of facilitating mining and improving marketing ability

Active Publication Date: 2015-04-29
BEIJING ZHONGHAIJIYUAN DIGITAL TECH DEV CO LTD
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  • Abstract
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  • Application Information

AI Technical Summary

Problems solved by technology

However, at present, the average life span of small and medium-sized enterprises in my country is relatively short, only 2.9 years old. According to the statistics of the Ministry of Industry and Information Technology in 2010, out of every 100 small and medium-sized enterprises, less than 10 can survive for 3 years, and less than 3 can survive for 5 years
The main reasons for the short lifespan of small and medium-sized enterprises are: the lack of both customers and the ability and means to develop the market, that is, the marketing ability is not high. product purpose

Method used

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  • Innovative marketing platform

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Embodiment Construction

[0021] The present invention is described in detail below in conjunction with accompanying drawing:

[0022] Such as figure 1 As shown, the present invention provides an innovative marketing platform, including four levels: an online display transaction platform, an offline display transaction platform, a basic database, and a business support system.

[0023] (1) Basic database

[0024] There are large differences in the type and quality of data information from different data sources, so different strategies are adopted for data processing, such as: data review, cleaning, conversion, etc., and the processed data is imported into the basic database and classified according to categories . Among them, data processing refers to the use of ETL tools to process data and build a data center. It includes data integration, theme processing, and shared publishing; data integration refers to: using ETL tools to integrate data and build a basic database according to defined data qua...

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Abstract

The invention provides an innovative marketing platform which comprises an online exhibition and transaction platform, an offline exhibition and transaction platform, a basic database and a service supporting system. The basic database is used for storing all kinds of collected massive basic information; the service supporting system comprises a transaction matchmaking system, and the transaction matchmaking system is used for analyzing requirements of clients in different regions and industries with the basic information stored in the basic database as a data source on the basis of an automatic transaction matchmaking model so as to develop products meeting the requirements of the clients and marketing channel information and to perform automatic matching of supply chains. The innovative marketing platform can intelligently develop the products meeting the requirements of the clients and the marketing channel information and perform automatic matching of the supply chains, so that an enterprise can promote products in a targeted manner and the marketing capacity of the enterprise is improved.

Description

technical field [0001] The invention belongs to the technical field of electronic information, and in particular relates to an innovative marketing platform. Background technique [0002] Small and medium-sized enterprises, especially technology-based ones, are the most innovative group of enterprises and the new force of technological innovation. However, at present, the average life expectancy of small and medium-sized enterprises in my country is relatively short, only 2.9 years old. According to the statistics of the Ministry of Industry and Information Technology in 2010, out of every 100 small and medium-sized enterprises, less than 10 can survive for 3 years, and less than 3 can survive for 5 years. The main reasons for the short lifespan of small and medium-sized enterprises are: the lack of both customers and the ability and means to develop the market, that is, the marketing ability is not high. The purpose of the product. Contents of the invention [0003] Aim...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 刘广利俞杭杰范小平余汉印马亚中
Owner BEIJING ZHONGHAIJIYUAN DIGITAL TECH DEV CO LTD
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