Marketing information updating system and method based on a block chain

A technology of information update and block chain, which is applied in the field of block chain, can solve the problems of reduced marketing effect and long update cycle of marketing information

Inactive Publication Date: 2019-03-19
UNION MOBILE PAY
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0006] The present invention provides a block chain-based marketing information update system and method to solve the technical problem in the prior art that the marketing effect is reduced due to the long update cycle of marketing information

Method used

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  • Marketing information updating system and method based on a block chain
  • Marketing information updating system and method based on a block chain
  • Marketing information updating system and method based on a block chain

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0047] In the process of modifying the existing marketing information, the marketing results provided by the marketing platform must be received first, and then the marketing results will be forwarded by the staff of the merchant operation platform, and then the technical personnel responsible for modifying the marketing information can make the modification, resulting in The update cycle of the entire marketing information becomes longer, the update rate becomes slower, and the marketing effect is reduced. Therefore, in order to overcome this technical problem, a block chain-based marketing information update system is provided in the embodiment of the present invention, such as figure 1 As shown, the system includes: the marketing platform operation node of the block chain and the merchant technology node of the block chain.

[0048] In the embodiment of the present invention, the marketing platform operation node of the block chain can be the operation terminal server of th...

Embodiment 2

[0057] The reason why the blockchain is considered a disruptive technology is mainly because smart contracts can be implemented on the blockchain, and each node in the blockchain can automatically run according to the logic set in the smart contract. In the existing technology, the marketing platform can only provide the marketing results of commonly used and common marketing indicators. If the merchant has its own special needs, it needs to put forward its own needs to the marketing platform, and many of these needs cannot be met, or even if Satisfaction also requires a long waiting period to achieve.

[0058] Therefore, in the embodiment of the present invention, in order to enable the marketing platform operation node to automatically report the marketing results of each merchant, for each merchant, the data reporting conditions of the merchant can be written in the smart contract. The marketing results may be different, so for each merchant, the merchant's marketing indica...

Embodiment 3

[0064] Since the statistics of the business data of each merchant is a prerequisite for obtaining the marketing results corresponding to each marketing indicator, so if image 3 As shown, the system also includes: a terminal service node of the block chain.

[0065] In the embodiment of the present invention, the terminal service node of the blockchain may be the corresponding terminal server. Therefore, when a user visits a merchant through a browser on a terminal, a desktop application, or a mobile APP, the corresponding terminal server can record the log information of this visit, such as the IP address of the visiting user, login account, access time, and the visited merchant. The merchant number, access method, operation content and other relevant information, where the access method refers to the user's access through a browser, or through a desktop application, or through a mobile APP and other access methods.

[0066] Since the operation terminal server of the marketi...

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Abstract

The invention relates to the technical field of block chains, in particular to a marketing information updating system and method based on a block chain, and the system comprises a marketing platformoperation node and a merchant technology node of the block chain. The marketing platform operation node is used for writing a marketing result corresponding to the marketing index of each merchant into the block chain for each merchant; and the merchant technology node is used for obtaining the target marketing result of the target merchant target marketing index corresponding to the merchant technology node from the block chain, and updating the marketing information of the target merchant according to the stored corresponding relation between the marketing index and the marketing informationwhen the target marketing result does not reach the preset marketing result. According to the invention, the marketing result of the merchant is written into the block chain through the marketing platform operation node, so that the merchant technical node of the merchant can directly update the marketing information of the merchant according to the marketing result in the block chain, thereby greatly shortening the updating period of the marketing information and achieving the purpose of improving the marketing effect.

Description

technical field [0001] The present invention relates to the technical field of block chains, in particular to a system and method for updating marketing information based on block chains. Background technique [0002] With the rapid development of the Internet and mobile Internet, many merchants have focused their marketing on the Internet, using the operating platforms provided by many marketing service providers to promote their own brands, products and services. For merchants, if they want their marketing activities to achieve better results, they must improve the model in time and update it online in real time. [0003] The current plan for modifying marketing information is as follows: [0004] First, the marketing platform obtains the marketing results, and then centrally displays the marketing results on the operation platform for merchants to view. The staff of the merchant operation platform downloads the marketing results and sends them to the technical personnel...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q40/04G06Q30/02G06F8/65
CPCG06Q40/04G06F8/65G06Q30/0242
Inventor 张惠亮刘胜吴锋海
Owner UNION MOBILE PAY
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