Product-oriented retail outlet marketing recommendation method
A recommendation method and technology of retail points, applied in marketing and other directions, can solve the problem of no product recommendation method, no physical retail point sales problem recommendation method, etc., to achieve the effect of improving marketing effects, enhancing corporate competitiveness, and reducing costs.
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[0028] The present invention will be further elaborated below in conjunction with the accompanying drawings.
[0029] like figure 1 Shown is the implementation flow diagram of the collaborative filtering-based retail point product sales forecast method of the present invention, which specifically includes:
[0030] Step 1: Collect data including retail points, products (specifications), and known sales volume of products at retail points; known sales volume refers to the sales volume data with sales results during the target period of investigation, especially if the product has been launched before. The sales performance data of retail outlets with full marketing and promotion activities; from the perspective of easy access to data by enterprises, the number of orders for products purchased by retail outlets from manufacturers can also be used as product sales;
[0031] Step 2: In order to make the sales data of different products at different retail points have a unified st...
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