Product-oriented retail outlet marketing recommendation method

A recommendation method and technology of retail points, applied in marketing and other directions, can solve the problem of no product recommendation method, no physical retail point sales problem recommendation method, etc., to achieve the effect of improving marketing effects, enhancing corporate competitiveness, and reducing costs.

Inactive Publication Date: 2014-08-27
CHINA TOBACCO GUANGXI IND
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  • Abstract
  • Description
  • Claims
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AI Technical Summary

Problems solved by technology

[0004] The recommendation system based on collaborative filtering provides an effective method for recommending products to specific users, but it is only used in Internet-related fields such as e-commerce, and there is no product (specification)-oriented recommendation method, and there is no physical retail point of sale. recommended method for

Method used

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  • Product-oriented retail outlet marketing recommendation method
  • Product-oriented retail outlet marketing recommendation method
  • Product-oriented retail outlet marketing recommendation method

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Embodiment Construction

[0028] The present invention will be further elaborated below in conjunction with the accompanying drawings.

[0029] like figure 1 Shown is the implementation flow diagram of the collaborative filtering-based retail point product sales forecast method of the present invention, which specifically includes:

[0030] Step 1: Collect data including retail points, products (specifications), and known sales volume of products at retail points; known sales volume refers to the sales volume data with sales results during the target period of investigation, especially if the product has been launched before. The sales performance data of retail outlets with full marketing and promotion activities; from the perspective of easy access to data by enterprises, the number of orders for products purchased by retail outlets from manufacturers can also be used as product sales;

[0031] Step 2: In order to make the sales data of different products at different retail points have a unified st...

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Abstract

The invention discloses a product-oriented retail outlet marketing recommendation method. The product-oriented retail outlet marketing recommendation method includes the steps of collecting data including retail outlets, products, the known sale volumes of the products in the retail outlets and the like; carrying out sale volume-score value conversion to obtain corresponding score values; estimating unknown score values with a collaborative filtering algorithm, wherein the retail outlets correspond to users, the products correspond to items, and the score values are the sale volume-score value conversion results in the prior step; carrying out sale volume-score value inverse conversion on the estimated score values calculated in the prior step to obtain forecasted sale volumes; ranking the forecasted sale volumes of the given products in all the retail outlets, and then recommending the retail outlets at the front ranking row to implement product putting and marketing promotion activities. By means of the product-oriented retail outlet marketing recommendation method, an enterprise obtains an effective measure for selecting the retail outlets for the products to carry out accurate putting and promotion marketing, the marketing effect is improved, cost is reduced, and the competitiveness of the enterprise is improved.

Description

technical field [0001] The invention belongs to the fields of product marketing and data mining, in particular to the design of a product-oriented retail point marketing recommendation method. Background technique [0002] At present, the intensification of market competition requires enterprises to more effectively grasp the effect of product launch and promotion through precision marketing. Product precision marketing is a detailed analysis of different consumers in the target market by combining quantitative and qualitative methods. According to their different consumer psychology and behavioral characteristics, enterprises adopt targeted modern technologies, methods and clear-cut strategies to achieve Effective and high return on investment marketing communications to different consumer groups in the target market. Due to their specific geographical location, environment and other characteristics, physical retail points are oriented to specific consumer groups and consu...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 孙忱郭晓惠邓超高荣
Owner CHINA TOBACCO GUANGXI IND
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