Method, system and equipment for realizing interaction based on multimedia message (MMS)

Abstract

The invention discloses a method, system and equipment for realizing interaction based on a multimedia message (MMS). The method comprises the following steps: a mobile terminal acquires a marketing multimedia message pushed by a server, and stores and displays the marketing multimedia message to a user, wherein, the marketing multimedia message is embedded with a short message media type file and is set with a configuration file for triggering the short message media type file to generate short messages; and after detecting that the user operates the configuration file set in the marketing MMS, the mobile terminal links the configuration file to the embedded short message media type file and then calls a short message sending function so as to send content information contained in the embedded short message media type file to a receiver contained in the embedded short message media type file in the form of a short message, and finally the receiver handles the service shown in the short message. By utilizing the method, the system and the equipment, the service handling operation for the user can be simplified, the service handling time for the user can be saved, and the marketing effect of the MMS can be improved.

Description

technical field [0001] The invention relates to MMS marketing technology, in particular to a method, system and equipment for realizing interaction based on MMS. Background technique [0002] With the continuous development of my country's communication industry and the reorganization and optimization of the industry, the competition in the communication industry has been intensified, and various operators have begun to compete in all business fields such as mobile, fixed-line, and broadband. The intensification of competition forces operators to adopt various marketing methods to maintain the existing customer market and continuously develop the incremental customer market. Therefore, how to enrich marketing methods and continuously improve the effect of marketing activities has become a major concern of major operators. [0003] In the traditional marketing work, each operator makes full use of its own industry advantages, and makes more use of group sending of short messa...

AI Technical Summary

Problems solved by technology

For example, the user does not have time to go to the business system to handle the business manually, or when the user browses the marketing MMS and decides to handle the business, he needs to remember or record the prompt information for handling the business in the marketing MMS, for example, if he does not carry a suitable recording tool (This is relatively common for users), it is necessary to remember the identification of the business and the business system number of the business, and then exit the mode of browsing multimedia messages, start the short message editing interface, and input the identification of the business to be processed to generate a short message message, and send the short message according to the business system number of the business, but because the business system number is generally long, it is relatively difficult to remember the business identification and the business system number at the same time, so after editing the business identification, if you forget the business system In today's fast-paced society, the time-consuming and troublesome processing will undoubtedly reduce the marketing effect of marketing MMS, and also bring new and preferential services to users. Inconvenient, not conducive to business expansion

Images