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Electronic commerce platform sales promotion engine implementation method

An implementation method and technology of an e-commerce platform, applied in marketing and other directions, can solve problems such as unsupported configuration, inability to quickly respond to promotional needs, and insufficient flexibility to achieve good scalability

Inactive Publication Date: 2015-03-25
INSPUR COMMON SOFTWARE
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

The advantage of this method is that it is relatively simple to implement. Through customized development according to customer needs, it can more appropriately meet customer needs. The disadvantage is that it is not flexible enough, does not support configuration, and cannot quickly respond to changing promotional needs.

Method used

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  • Electronic commerce platform sales promotion engine implementation method
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Embodiment Construction

[0017] An embodiment of the present invention provides a method for implementing a sales promotion engine on an e-commerce platform.

[0018] In order to make the purpose, features and advantages of the present invention more obvious and understandable, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the accompanying drawings in the embodiments of the present invention. Obviously, the following The described embodiments are only some, not all, embodiments of the present invention. All other embodiments obtained by those skilled in the art based on the embodiments of the present invention belong to the protection scope of the present invention.

[0019] The terms "first", "second" and the like in the description and claims of the present invention and the above drawings are used to distinguish similar objects, and are not necessarily used to describe a specific sequence or sequence. It shoul...

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Abstract

The invention discloses an electronic commerce platform sales promotion engine implementation method. The method comprises the following steps that (1) a uniform management background customized during designing and a management interface are provided; (2) sales promotion rules and sales promotion operations are set; (3) a corresponding database table is designed for persistence of designed sales promotion rule data. According to the electronic commerce platform sales promotion engine implementation method, various sales promotion rules and operations in an electronic commerce system can be flexibly matched, the various rules and operations are used in an overlapped mode, the requirement of an enterprise electronic commerce marketing channel for sales promotion can be met, meanwhile, the rules and operations support customized service extension, the requirement for enterprise customized sales promotion is met, and the good expansibility is achieved.

Description

technical field [0001] The invention relates to the related technical field of a sales promotion engine of an e-commerce system, in particular to a method for realizing a sales promotion engine of an e-commerce platform. Background technique [0002] In an e-commerce system, it is often necessary to increase website traffic and promote product sales through various promotional offers. In an enterprise-level e-commerce system, the promotion function is often its shortcoming. E-commerce software systems often implement e-commerce promotion policies in the form of personalized customization and development. Taking buying gifts as an example, it is often necessary for programmers to implement promotions from beginning to end by writing new promotion logic codes after understanding the promotion needs. demand. The advantage of this method is that it is relatively simple to implement. Through customized development according to customer needs, it can more appropriately meet cust...

Claims

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Application Information

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IPC IPC(8): G06Q30/02
Inventor 邬柏
Owner INSPUR COMMON SOFTWARE
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