Omni-channel new retail business model

Abstract

The invention relates to an omni-channel new retail business model. A brand merchant establishes a unified online e-commerce store, an offline physical store and a virtual physical store to form a marketing channel, so that the conflicts of interest between the current e-commerce and entities can be solved, the online and offline channels are integrated and unified, the offline channel is allowedto obtain the traffic dividend brought by the online channel, and the online channel is also allowed to introduce traffic from the offline channel; in principle, products are distributed and deliveredby headquarters in a unified manner, so that the opportunities and possibilities for channel partners to adulterate can be reduced, interest sharing can be performed through a profit sharing mode, online and offline headquarters and agents can coexist, the internal competition can be eliminated, the brand side can master data independently and understand market information more directly, which isconducive to the development, the brand side masters the channels independently, so that the problem of online and offline fake goods can be solved fundamentally and thoroughly, offline franchisees are incorporated into the brand side autonomous system, and the online and offline channels are integrated and unified, promote the development of each other, and introduce traffic to each other to integrate resources, and thus the conflicts of interest between the brand side and the offline franchisees can be solved.

Description

technical field [0001] The invention relates to an omni-channel new retail business model, which is used in the commercial field to integrate online and offline channel resources. Background technique [0002] At present, the rise of e-commerce has brought a huge impact on offline channels, making businesses compete with each other, and online and offline are indispensable for commercial channels. There are floods of counterfeit goods, and the adulteration and sale of counterfeit goods inside the channel cannot be effectively supervised. Disorderly competition online and offline has caused online and offline conflicts of interest for brand sales channels. Offline agents do not want the headquarters to open online e-commerce stores to bring impact to physical stores, while brand owners do not want to lose online e-commerce. How to rationally allocate online and offline interests so that online and offline can coexist has become a business model problem that must be solved. Th...

AI Technical Summary

Problems solved by technology

[0002] At present, the rise of e-commerce has brought a huge impact on offline channels, making businesses compete with each other, and online and offline are indispensable for commercial channels. There are floods of counterfeit goods, and the adulteration and sale of counterfeit goods inside the channel cannot be effectively supervised. Disorderly competition online and offline has caused online and offline conflicts of interest for brand sales channels. Offline agents do not want the headquarters to open online e-commerce stores to bring impact to physical stores, while brand owners do not want to lose online e-commerce. How to rationally allocate online and offline interests so that online and offline can coexist has become a business model problem that must be solved. The offline market share accounts for the vast majority of the total consumption. The offline market is a must for brand owners. Abandoned channels, the cost of offline physical stores is high, and online sales are equivalent to taking away part of the offline market share. The headquarters does not need to compete with offline agents to disrupt the regional development. In order to encourage offline physical stores, It is reasonable and necessary to share online sales performance with physical stores

[0003] In addition, some offline agents mix fake products with real ones to deceive consumers and harm the interests of brands and consumers. However, it is difficult for consumers to defend their rights when they buy fake products in regular specialty stores, and it is difficult for brand merchants to defend their rights. Channel fakes to control

[0004] In addition, the high cost of online e-commerce traffic makes it impossible to import offline traffic, and it is difficult for offline stores to become the traffic portal of brand merchants. Letting offline participate in the sharing can solve the problem of importing traffic from offline to online

[0005] In addition, when an offline physical store represents multiple brands and has multiple product suppliers, the management is very complicated and troublesome. It is necessary to install the management systems of different merchants, which is very inconvenient to operate, or does not work at all.

[0006] In addition, in the existing online agency stores, shopkeepers set prices at will, disturbing the market order, and cannot be incorporated into the headquarters management system, let alone offline physical stores.

[0007] In addition, the existing agency model service is not thoughtful and inconvenient, the agent is not professional about the product, and the buyer's after-sales service experience is not good. Professional and timely services are needed before, during, and after sales. Offline physical stores can do this. For professional after-sales service, provide customers with online and offline services nearby. By introducing headquarters and offline physical stores to serve customers in a timely and professional manner, it can bring customers an unprecedented shopping experience.

[0008] In addition, the existing e-commerce evaluations are difficult to distinguish between malicious evaluations and real evaluations, or some do not allow customers to evaluate, which cannot meet market demand and standardize market order

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