Cloud protective system for improving personal information security in network marketing channel

Abstract

The invention discloses a cloud protective system for improving personal information security in a network marketing channel. The cloud protective system for improving the personal information security in the network marketing channel comprises a personal information security model and a cloud service provider trust evaluating system. The personal information security model comprises four layers, namely a user layer, an interface layer, a platform layer and a management layer. The user layer is used for authenticating a user identity, the interface layer is used for classifying and encrypting complex personal information, the platform layer is used for storing data, and the management layer is used for guaranteeing the effective operation of the whole system. According to the cloud service provider trust evaluation system, the behavior trust evaluation of the cloud service provider is established based on the membership degree principle. According to the cloud protective system for improving the personal information security in the network marketing channel, the corresponding model aiming at the personal information security is put forward, the trust evaluation system for the service provider is put forward, therefore, protection for the personal information can be improved, the trust evaluation level for the service provider is improved, the personal information security in the network sale can be ensured, and the sound development of electronic commerce is facilitated.

Description

technical field [0001] The invention relates to the field of network information security, in particular to a cloud protection system for improving personal information security in network sales channels. Background technique [0002] With the popularity of the Internet, more people have recognized the marketing method of online sales, and the number of online shoppers has increased year by year. This also brings about personal information security issues: some unscrupulous businesses or individuals collect online shoppers’ personal information by using cookie tracking software, hackers to log in to other people’s computers, and spam emails without the consent of users, making illegal profits and damaging the seller’s reputation and buyer privacy. Therefore, network security measures are double protection for the reputation of online sellers and the interests of netizens. The main measures for personal information security management in existing online sales are bank accou...

AI Technical Summary

Problems solved by technology

This also brings about personal information security issues: some unscrupulous businesses or individuals collect online shoppers’ personal information by using cookie tracking software, hackers to log in to other people’s computers, and spam emails without the consent of users, making illegal profits and damaging the seller’s reputation and buyer privacy

[0004] The introduction of this kind of cloud data service center capable of processing big data has created the problem that users cannot control the storage location of personal information on the public cloud, which poses certain hidden dangers to the security of personal information

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