Data processing method and apparatus

A data processing device and data processing technology, applied in the computer field, can solve the problems of not reflecting the real needs of business objects and high marketing costs, and achieve the effects of improving marketing effects, reducing marketing costs, and precise marketing

Inactive Publication Date: 2017-05-10
TAIKANG LIFE INSURANCE CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0004] However, the data in the existing telemarketing system is organized around the phone number, which cannot reflect the real needs of the business object, and it is difficult to conduct precise marketing to the business object, so the marketing cost is relatively high
Moreover, when a business object has multiple phone numbers, it may be considered as malicious harassment by the business object to repeat marketing to the business object through different phone numbers of the same business object

Method used

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  • Data processing method and apparatus
  • Data processing method and apparatus
  • Data processing method and apparatus

Examples

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Embodiment Construction

[0047] Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many forms and should not be construed as limited to the embodiments set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The same reference numerals denote the same or similar parts in the drawings, and thus their repeated descriptions will be omitted.

[0048] Furthermore, the described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided in order to give a thorough understanding of embodiments of the present disclosure. However, those skilled in the art will appreciate that the technical solutions of the present disclosure may be practiced without one or mo...

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PUM

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Abstract

The invention relates to a data processing method and apparatus. The method comprises the steps of identifying a unique identifier of a business object according to attribute data of the business object; sending information data of the business object to a sub-data platform according to the unique identifier of the business object; performing assessment on the integrity of the information data according to preset weights of information items in the information data; analyzing the information data with the integrity higher than a predetermined threshold in the information data, serving as target data, according to an assessment result; and recommending a product and/or a service corresponding to the business object which the target data belongs to based on an analysis result. According to the method and the apparatus, the product and/or the service can be automatically recommended by taking the business object as a center, so that the marketing cost can be reduced and accurate marketing is realized.

Description

technical field [0001] The present disclosure relates to the field of computer technology, and in particular, to a data processing method and a data processing device. Background technique [0002] In the Internet age, new products are emerging one after another, and the life cycle of products is getting shorter and shorter. In order to reduce operating costs, enhance the value of existing business objects, and tap the consumption potential of existing business objects in a short product life cycle, it is necessary to conduct data-driven marketing based on existing business object information. [0003] In the existing telephone sales system, import telephone numbers and other relevant information from the data platform of the head office. The data sources of the data platform of the head office are mainly the data of existing business objects in the database, as well as new data obtained through various external channels. Regardless of the data source, the data sent to the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/06G06Q30/02
CPCG06Q30/0201G06Q30/0601
Inventor 井然
Owner TAIKANG LIFE INSURANCE CO LTD
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