Product-oriented retail outlet marketing recommendation method

A recommendation method, a technology for retail points, applied in marketing and other directions, and can solve problems such as the inapplicability of sales forecasting methods

Inactive Publication Date: 2015-01-28
CHINA TOBACCO GUANGXI IND
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  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0008] The technical problem to be solved by the present invention is that the existing sales forecasting method is not suitable for solving the problem of recommending the most suitable retail point for a certain product launch and promotion, but provides a method that can solve the problem of accurate product launch and marketing promotion of enterprises at physical retail points. Product-oriented point-of-sale marketing recommendation method

Method used

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  • Product-oriented retail outlet marketing recommendation method
  • Product-oriented retail outlet marketing recommendation method

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Embodiment Construction

[0036] The present invention will be further elaborated below in conjunction with the accompanying drawings.

[0037] Such as figure 1 Shown is a preferred embodiment of the product-oriented retail point marketing recommendation method of the present invention, the product-oriented retail point marketing recommendation method, the specific steps include:

[0038] Step A. Collecting data information, the data information includes retail point identification, product specification and known sales volume of the product at the retail point.

[0039] Wherein, the known sales volume refers to the sales volume data with sales performance within the investigation target time, especially the sales performance data of the product at retail outlets where sufficient marketing and promotion activities have been carried out. In other embodiments, from the perspective of easy data acquisition by the enterprise, the order quantity of the product purchased by the retail point from the product...

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Abstract

The invention discloses a product-oriented retail outlet marketing recommendation method. The product-oriented retail outlet marketing recommendation method includes the steps of collecting data including retail outlets, products, the known sale volumes of the products in the retail outlets and the like; carrying out sale volume-score value conversion to obtain corresponding score values; estimating unknown score values with a collaborative filtering algorithm, wherein the retail outlets correspond to users, the products correspond to items, and the score values are the sale volume-score value conversion results in the prior step; carrying out sale volume-score value inverse conversion on the estimated score values calculated in the prior step to obtain forecasted sale volumes; ranking the forecasted sale volumes of the given products in all the retail outlets, and then recommending the retail outlets at the front ranking row to implement product putting and marketing promotion activities. By means of the product-oriented retail outlet marketing recommendation method, an enterprise obtains an effective measure for selecting the retail outlets for the products to carry out accurate putting and promotion marketing, the marketing effect is improved, cost is reduced, and the competitiveness of the enterprise is improved.

Description

technical field [0001] The invention belongs to the field of Internet data mining, and in particular relates to the design of a product-oriented retail point marketing recommendation method. Background technique [0002] The highly developed market economy gives customers more choices, and the increasingly fierce market competition can easily lead to the loss of customer resources. Therefore, enterprises must use precision marketing to more effectively grasp the effect of product launch and promotion. Product precision marketing is to conduct a detailed analysis of different consumers in the target market through a combination of quantitative and qualitative methods. According to their different consumer psychology and behavior characteristics, the company adopts targeted modern technologies, methods and clear-cut strategies to achieve Marketing communications that are effective and have a high return on investment for different consumer groups in the target market. [0003...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 孙忱郭晓惠邓超高荣
Owner CHINA TOBACCO GUANGXI IND
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